As a new area for many leading brands, an ongoing focus for many leading household names is the twofold challenge of getting management buy-in for a Shopper program, and then ultimately integrating it into your company.
Important presentations from Tesco and Kerry Food not only demonstrated the need for using shopper insights within new product development, but also gave valuable advice to companies in how they can educate their employees about the importance and need for shopper insights.
It is evident the market leaders are those proving the most versatile in implementing their shopper strategies.
Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the
If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:
+44 (0)20 7936 6948