Industry collaboration

In such a dynamic and ever changing region it is important for brands to utilise the resources around them and work with one another to overcome the difficult policy regulations for alcohol brands.

A Global conversation; this session aims to create a platform for brands to work collaboratively to create methods to ensure their techniques are well formulated instead of reactionary policies which are usually generated in response to sporadic policy creation in the region.

Alongside this the interactive spotlight session will give all representatives from the three main alcoholic products, beer, wine and spirits to have their say. Sharing experiences and challenges from a product specific lens to view where there are overlaps and differences which will ultimately strengthen the position for greater teamwork.