Innovation in packaging – why is it so important?

1st January, 1970

Innovation in packaging – why is it so important?

As we all know, right packaging is essential for a product to be successful, as it is the first thing that is noticed by a customer. Therefore innovation should be a priority when it comes to product packaging, as consumers’ needs and wants are always changing.

Innovation in packaging gives you an opportunity to appeal to people’s feelings and emotions that lead to more impulsive buying decisions, as well as creates brand loyalty for existing customers. There is a common perception that packaging is not so important for online purchases, this is not a case. Successful businesses recognise the value of loyal consumers, and realise that constant innovation is definitely a way to connect with them on a greater level.

During PACE USA 2017 event we will have plenty sessions and case studies about the importance of innovation. We will be evaluating new technologies available for innovation to meet future customer demands with A. Pawlick, Senior Director of R&D at Treehouse Foods, or learning how companies like Coca-Cola, Mondelez, L’Oreal, Kraft and others have leveraged Digital Package Printing innovation into successful and reliable outcomes with D. Brown-McNally, WW Brands Business Development Manager at Hewlett Packard Indigo Ltd.

There will be many more packaging innovation sessions, for example “Understanding the innovation process to create a successful design for the optimal user experience” by A. Grabulov, Director Innovation Lead at Philips, Oral Hygiene. He will be examining how the innovation process can encourage your packaging to disrupt on the shelf. Another great presentation “Creating innovative packaging which appeals to customers using existing supplier base” delivered by G. Debnath, Packaging Development Manager at GSK will be identifying how to prioritise the best design ideas to ensure there is an innovation focus.

If you want to learn more about the role of innovation in packaging, visit our PACE USA forum in May 2017.

You can register here.


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