Interactive Discussions and Roundtables
This year’s Future Retail Strategies Congress offered delegates an insight into the cutting-edge technologies and forward-thinking strategies that retailers are applying to ensure that their customers continue to have memorable experiences in-store and online.
Day 1 of the conference included a PechaKucha presentation given by Fred Prego, Insight and Marketing Director at Game. Fred’s perfectly timed presentation took the audience on a visual journey that showed the future of Game’s experiential retail strategy and how they plan to transform the physical customer experience.
Later in the afternoon, delegates had the opportunity to sit in on an exclusive live on-stage interview with Louis de Bourgoing, International Director, WHSmith. During the interview, Louis spoke about why WHSmith’s international strategy is so successful as well as some of the benefits and challenges of franchising.
Day 2 opened with interactive roundtable sessions. These sessions offered delegates the unique opportunity to sit down with their peers and discuss in-depth a number of issues surrounding customer experience in retail. Topics included attributing digital marketing spend to in-store sales, reaching and retaining millennials and key points to consider when launching your brand in multiple regions.
Are you interested in collaborating with other retailers to find how you can continue to offer customers exceptional multichannel experiences? Register for the 2017 event today.
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