Is social media your patient recruitment buddy?

Since the birth of the World Wide Web, interaction between humans has altered significantly. The introduction of social media and smart phones has elevated connectivity even further. This 24/7 portal has enabled us to be online wherever we desire.

Its impact has sparked interest from healthcare professionals, utilising it as a channel to reach those in need. For example, social media giant Facebook, has detailed targeting capabilities which can refine audiences to your specific requirements. Whether it is interest groups or geo-targeting, the extent which it offers is what every trial is looking for.

Rewriting the engagement rules, companies such as Clara Health and Seeker Health are utilising social media to modify the patient recruitment process.

Although the vast targeting capabilities can be a tremendous advantage, there are a number of shortfalls which shadow. One of which is the differentiation in reported health information and medical records. Surprises may occur when official information is encountered. With this in mind, should you be using social media in your recruitment process?

Find out at this year’s conference as we welcome Pinal Patel from Bristol-Myers Squibb, who will delve into this pressing topic with us.

Presentation: Utilizing the internet and social media as platforms for oncology patient recruitment: Opportunity or risk?

·         Exploring the benefit of using the internet for real time updates and as a more personal approach for reaching out to patients

·         Developing a recruitment strategy appropriate to the age and demographic of the oncology patients you aim to recruit

·         Considering the privacy and intimacy of sharing trial participant information on a social media platform- what is the ethical stance here?

·         Enlarging oncology patient pools by creating awareness about clinical research via social media

Delivered by: Pinal Patel, Strategic Recruitment Lead, Bristol-Myers Squibb

Join us in November as we delve into various pressing topics with leading clinical experts! Don’t miss the chance to learn, engage and network! For more information on this year’s event programme, you can visit: http://www.arena-international.com/oncologytrials?clearcache=1 or alternatively you can email us at: events@arena-international.com