Key Agenda Highlights

1st January, 1970

Key Agenda Highlights

The only event dedicated to exploring all the commercial strategies of the beverage industry is returning in 2019 in Barcelona to cover more topics than ever.


The Non-Alcoholic Beverage Strategy Congress gathers senior level decision makers from across Europe to discuss the latest strategies for customer engagement and portfolio development.

The programme this year is focused around two paramount elements that every brand needs to consider to guarantee their commercial success: innovation and strategy and how they influence one another.

The key themes of the event include future trends, adult soft drinks, customer insights, new distribution channels and the role consumer behaviour is playing to push portfolio innovation.

The first day will begin with the key note presentation of Duygu Kecelioglu, Head of Knowledge & Insights at Coca-Cola who will share the outcomes of the implementation of interactive point of touch set in-store to gather consumer’s insights.  Following on this 1st session, Philip Coverdale from Global Data, will deliver an insightful presentation on fast growing soft drinks categories, highlighting the strategies used by both large and emerging brands to maximize sells.

The first day will be packed with case studies focused on innovation: Kerstin Robinson and Julia Kessler, Founders of Nix&Kix will talk about their collaboration with different brands to create successful marketing campaigns and attract new customers. Ruben Gonzales, CEO of Raw SuperDrinks will present on their competitive strategy to launch the first 100% organic drink across Europe.

The second day will begins with our interactive roundtable discussions. During this engaging session, our insightful speakers will raise pressing questions within the industry such as the rise of new consumer categories, how brands can target new consumers to increase sales, and what is the common path brands need to take to reduce their environmental footprint.  The rest of the day will look at the importance of upgrading the traditional distribution channels, with Rupert Morrell presenting an informative study on how JMS Drinks is promoting brand value using new distribution channels. We will also delve into how retailers and brand owners can work together to enhance strategic product placement in-store and drive impulse purchases.


Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the

If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:

Paul Adams
+44 (0)20 7936 6948

Speaker opportunities

We identify and invite individuals we believe to be the best speakers in the market, if you think you can make a difference to the quality of our events please contact:

Chloe Roberts
T: +44 (0)207 936 6822