Key Insight and Future Forecasts
The alcohol industry lends itself to being affected by the changing demands of consumers and their demands. Currently the sector is witnessing two major social movements. The first being a major shift towards premiumisation through cultural changes; people are drinking less, yet are willing to spend more on beverages when they do yet they are also looking for increasingly challenging flavours and fusions. This alcohol innovation congress includes key sessions in which highlight key ingredients, processes and packaging in order to gain a sophisticated premium outlook.
The second major trend, which you could argue is linked with premiumisation, is the well-being movement. People are becoming increasingly conscious of what it is they eat and drink and with this, brands need to understand how to tap into this market if they are going to continue to remain competitive. Throughout the course of this conference there are a number of sessions from brands that are disrupting the industry with their innovation that jumps onto this trend and brands will benefit from gaining an explicit understanding of innovation strategies to achieve products that match this movement.
With this, due to the sugar content within many beverages it’s likely that the industry will have to become increasingly transparent with the nutritional value and ingredients used to produce their products. What are the realistic implications? How do we innovate? All the answers to these concerns will be addressed within the congress.
Lastly, key insight will be also be delivered by Philip Coverdale, Director of Consulting at GlobalData, which will highlight future trends beyond today and crucial forecasting for the sector
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