Low & No 2021: Virtual Conference

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Session Details: Purpose and power: Leveraging sports partnerships to promote your brand 30-03-2021, 12:10 pm View In Agenda

Biography: Ben is the Founder of Seedlipand Æcorn Drinks, the world’s firstdistilled non-alcoholic spiritsand aperitifs.Hismission is two fold: Solve the dilemma of ‘what to drink when you’re not drinking’and continue his family’s300 years of farming heritage.Seedlip is now available in 29x cities including New York, Barcelona, Shanghai & Singapore and served in many of the world’s most awarded bars, restaurants and hotels including 350x Michelin * Restaurants & 9/10 of theworld’s best cocktail bars. Ben was named as one of the Top 50 most influential people in food and drink by The Telegraph and awarded Young Achiever of The Year by The Drinks Business. He continues to pioneer the non-alcoholic category forward with the launch of ÆcornDrinks in Selfridges and The Savoy in May 2019.

Session Details: Sustainability: Proving better solutions for the planet as an industry 31-03-2021, 11:10 am View In Agenda

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Session Details: The Non Alc Consumer 31-03-2021, 10:30 am View In Agenda

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Session Details: Anadolu Efes Case Study: Non-alcoholic beer in the post-covid world 31-03-2021, 11:40 am View In Agenda

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Session Details: Plug and Play; How category aligned drinks are the key driver to future growth and success of No/Lo 30-03-2021, 4:10 pm View In Agenda

Biography: As a previous drinks industry executive, Craig developed the strategy, built the structure, & implemented the RTM & brand plans for Pernod Ricard's charge into Africa. Before that he was Strategy Director for Absolut, Malibu and Kahlua, driving the strategic plan & brand development strategy. Since leaving the drinks world in 2015 he has been involved in business process outsourcing to Africa, setting up a values-based, people management web-platform, and consulting. He also presents on futurology; how our lives are going to change dramatically over the coming decades. Early 2017, Craig (South African) and his wife Maria (Swedish) discovered a magical valley, home to many intriguing botanicals, in the Cederberg mountains, just north of Cape Town. The valley, which they now co-own, inspired them to distil rare Cape & classic gin botanicals, and then blend with pristine Swedish water. The result is CEDER'S, a distilled non-alcoholic alt-gin, your Everyday Escape. Craig also launched CELTIC SOUL in July 2019, a distilled non-alcoholic dark spirit, and has a few more brands in the pipeline, including a non-alcoholic rum and a CBD Botanical Spirit. Watch this space.

Session Details: Meeting supply and demand: understanding consumers behaviour 31-03-2021, 12:10 pm View In Agenda

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Session Details: Chair’s opening remarks 30-03-2021, 8:50 am View In Agenda

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Session Details: Regulation update: an overview of the current legal landscape 30-03-2021, 3:40 pm View In Agenda

Biography: Claire Warner has worked in the drinks industry for more than 20 years, starting at the sharp end as a bartender and working her way up, spending 15 years with LVMH’s owned brand Belvedere as Head of Spirit Creation. Claire was awarded Best International Brand Ambassador at Tales of the Cocktail in 2015. A tireless advocate for better health and wellness within the hospitality industry, Claire joined Ben Branson in 2018 to develop Seedlip’s sister brand, Æcorn Aperitifs, a range of non-alcoholic aperitifs, which launched in May 2019.

Session Details: Aperitvo Culture & Connection 31-03-2021, 1:30 pm View In Agenda

Biography: Laura Willoughby is the Director of Club Soda, the Mindful Drinking Movement. Their aim is to create a world where nobody feels out of place not drinking. Club Soda has individuals, drinks brands, and social spaces in its membership. The inspiration for Club Soda comes Laura’s experience of giving up drinking seven years ago. A campaigner at heart with a background in movement building and politics, she realised that one of the big sticking points was a way to support people to take a self-guided journey to change their drinking. Club Soda has over 50,000 individual members, have built a venue listing guide for mindful drinkers (clubsodaguide.com) and they run the UK’s only Mindful Drinking Festival which is now in it’s 7th edition. She is author of How to Be a Mindful Drinker, a new book for 2020 published by DK books. Laura is chair of Imbibe’s No & Low Taste Awards judging panel for 2020

Session Details: Understanding the consumer – deeper insights to grow the low and no sector 30-03-2021, 10:00 am View In Agenda

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Session Details: Why is UK penetration of alcohol-free so low? 30-03-2021, 3:10 pm View In Agenda

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Biography: In 2016 Rob Fink founded the world’s first company to focus entirely on brewing Non-Alcoholic craft beer – Big Drop Brewing Co. As a lawyer with zero brewing experience, he teamed-up with an experimental brewer (Johnny Clayton from Wild Beer) and applied left-field fermenting techniques that meant no alcohol needed to be extracted from the end product to meet the required maximum 0.5% ABV. Less than 4 years later he is selling over 1 million bottles of 0.5% ABV beer annually around the world (eg Tesco in the UK, LCBO in Canada, Systembolaget in Sweden, Alco in Finland, NTUC Finest in Singapore etc). His beers have picked up 26 major international beer awards including twice being judged the ‘World’s Best’ at the World Beer Awards, Gold at the US Open Beer Championship and, the ‘Holy Grail’ of any non-alcoholic drink, winning medals against full-strength rivals in blind tastings. In 2019 Rob was a keynote at the Brewers of Europe Forum and the International Beer Strategies conference.

Session Details: Launching a global brand and introducing your product in other countries 30-03-2021, 11:10 am View In Agenda

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Session Details: Positive positioning: launching your brand at the right time to the right audience 30-03-2021, 11:40 am View In Agenda

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Session Details: Post-pandemic shopping: An insight into how Covid-19 has influenced consumer habits 30-03-2021, 9:00 am View In Agenda

Biography: Ellie is the creator and founder of Caleño, a tropical non-alcoholic free spirit. On a night out dancing a couple of years ago, she became frustrated with the lack of adventurous non-alcoholic options. After talking with friends, she realised there was an opportunity to make those options more joyful. She flew to Colombia where she visited family and was inspired by the vibrant, colourful culture, and tropical flavours. Two months after launching, Ellie landed a listing with major UK retailer, Sainsbury’s and Caleño is now stocked in around 500 of their stores. Before launching Caleño, Ellie had a background in drinks, working for the UK’s largest drinks distributor. This taught her about the spirits making process and the hospitality industry where she was able to work closely with pubs, bars and restaurants. She also spent time at a Shopper Marketing agency, where she worked on exciting activations for brands such as Nestlé, GSK, and Estee Lauder.

Session Details: Happy hour: Creating the ultimate customer experience for on and off-trade beverages 30-03-2021, 4:40 pm View In Agenda

Biography: With over 15 years of Sales & Marketing experience, in 2017, as a result of an innovative project awarded by MBA Executive of the MIP Politecnico di Milano, Eugenio launches MeMento, the first Mediterranean Distilled Non-Alcoholic Blend designed to be mixed in cocktails. Eugenio is an active member of the Low and No ABV community, and with his brand participates as a speaker to the mist influential world industry summits.

Session Details: Creating a premium packaging reflecting the brand values, mission and identity / Sending a message through your packaging 31-03-2021, 2:00 pm View In Agenda

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Session Details: Raising the (complexity) bar - why Low & No needs to aim high to be taken seriously 31-03-2021, 1:00 pm View In Agenda

Biography: Real was founded when David Begg had all but given up drinking. He was frustrated by the limited choice for non-drinkers and noticed they were not catered for in any serious, sophisticated manner. A friend served him a glass of his home brew kombucha with a fantastic meal and he was utterly hooked. He started a passionate experimentation with different teas, and different processes in order to develop the finest kombucha that he could brew. Within two years the company has become one of the pioneers of the sober movement and is working to change attitudes towards alcohol in addition to becoming a leading authority on brewing and fermentation.David studied engineering at university. He was part of the founding team at what became booking.com, founded the high end furniture brand Tom Dixon, the education tech company Magic Town before finding his spiritual home in Real Kombucha

Session Details: Catching up with the rest – gaining buy-in for wine drinkers 31-03-2021, 10:00 am View In Agenda

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Session Details: Low and No: Fad or Future? 30-03-2021, 12:40 pm View In Agenda

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Kamila is the co-founder of Kolibri Drinks, the world’s first packaged drinks which enable personalisation and dosing of ingredients such as CBD. An award-winning professional with 20+ years of experience in the beverage industry setting category strategies for Britvic’s and PepsiCo’s brands, a leading F&B blogger, and the author of the Amazon bestselling business book titled ‘Bespoke’.

Kamila is on a mission to create brands of the future in a proprietary, eco-friendly packaging which enables personalisation, dosing and effective supplementing – imperative for functional drinks and the cannabis industry! Kolibri is the UK’s most awarded beverage innovation of 2019 pioneering experiential drinks which inspire, heal and delight

Session Details: Post-COVID reality: Hometainment & new experiential consumer 30-03-2021, 2:30 pm View In Agenda

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Session Details: Next Generation Nature-based sweeteners and taste modulators 30-03-2021, 9:30 am View In Agenda

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Leading global and regional sugar reduction projects using next generation natural sweeteners. Great understating of EMEA needs for reformulation and innovation.

Over 13 years of experience within food industry with primary focus on Product Development. in the food and beverage sector.

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