Low & No 2021: Virtual Conference

• The rise of Low & No – Tracking the consumer journey to map, identify and influence your consumers
• Experience led shopping – ensuring a strong strategy is in place to track consumer behaviour
• Disruptive technologies – what’s new and what changes are we likely to see with new technologies
• Key trends for the future in the low and no sector

• Engaging in a more effective communication strategy to improve consumer trust
• Data misrepresentation: reversing negative media to win back sceptical consumers
• Demonstrating the wellness of your product to the general population
• Dealing with the lack of knowledge and understanding from influencers that can affect the industry

Reserved for vendor

• What do people understand about low & no – do they think about the health and wellness?
• Using your packaging as an opportunity to educate consumers about the advantages of low and no
• Dull is boring – finding new, fun ways of getting your message to the consumers to ensure the right message is conveyed
• Ensuring the information is consistent and attractive to increase knowledge and awareness

• Global vs local – managing shopper insights to understand cultural differences
• Assessing market trends and growth outside of the UK
• Understanding the current marketing and advertising regulations in other countries to ensure you are fully compliant
• Incorporating omni-channel marketing techniques to offer customers more

• Diving into the mindset of your audience to provide genuine value
• Keeping ahead of the game – understanding your target group
• Utilising insights to enhance consumer experience
• Leveraging your brand’s know how to meet customer’s expectations

• Utilising talent and ambassadors to raise awareness (finding the right partners who believe in the campaign)
• Creating a movement to promote smart drinking (build community, engage)

• Using the latest innovative technological knowledge to understand the shopper
• Ensuring your product is not compromised when implementing new solutions and enhancing shopper experience
• Meeting the expectations of millennials and preparing for generation Z
• Diving into the shopper’s mindset to determine which behaviours influence their shopping journey

• Discovering innovative solutions to connect with your consumers online
• Aligning traditional retail framework and ways of working to your brand’s ambition
• Highlighting the key challenges faced with online shopping and delivery
• Executing a direct to customer strategy that works with your company’s goals
• Next steps: creating brand loyalty with consumers online

Reserved for vendor

• Pivoting your proposition for the post-COVID consumers
• Bringing cocktail culture home with RTD Bespoke solutions
• Wellness redefined
• Engagement through inspiration and digital support

• Promoting health and wellness through your brand that appeals to the younger audience
• Working on partnership to raise awareness of the health benefits for low and no
• Getting creative online – reaching out to consumers
• Improving visibility and awareness

• Understanding the regulations to have the ability to conduct business in current legal haze
• Avoiding misinformation by ensuring a consistent knowledge of current legislations
• Developing future marketing and advertising for your low and no products while maintaining compliancy

• Promoting and understanding the challenges
• Ritual and Repitoire, the importance of familiarity
• Operational and simplicity for trade and consumer
• Inclusivity with friends and growth of mindful consumption
• Rise of the without – Meat free / Sugar Free / Dairy Free

• An insight into how Caleño looks to create a positive/joyful experience across all channels for its customers and within this category

• Elevating your products to consumers to highlight the importance of a circular economy
• Assessing your packaging materials for better solutions and adhering to sustainability legislation
• Designing, testing and developing products to make it easier to recycle and close the loop
• Getting your message across to consumers to elevate your brand

• Leveraging health and hygiene trends on the global markets
• Innovating around package design
• Improving taste and experience for the customer

• Meeting high standards of quality through good manufacturing practices
• Ensuring products are delicious and fit for purpose through rigorous testing
• Gaining a thorough understanding of manufacturing legislation

Reserved for vendor

• Consumer behaviour analytics- How to culture a product towards your audience’s purchasing and behaviours
• Consistent consumer experience: touch, feel, and delivery
• Navigating the global landscape and understanding which products work well and how to capitalise on growing markets

• How no & low must be more than just an alternative to alcohol
• Why abstainers are only a fraction of our audience
• How can we ensure longevity of the category

• Taking your packaging over and beyond with unique designs to make consumers love the packaging as much as the product
• Adapting packaging to certain age groups and geographic relevance
• Being creative with waste reduction: thinking outside the plastic package for waste reduction
• Setting your product apart through sustainable packaging

• Working with the CBD taste to create new and unique experiences
• Understanding your target audience and meeting their demands
• Lessons from across the pond – the success of CBD drinks in the US
• Promoting the health and wellness whilst maintaining compliant

• Gaining trust from the public through a well-educated marketing strategy
• Finding the right balance between taste and ABV
• Lessons learnt from European consumers

With 60% of consumers drinking both full-strength and No & Low-alcohol products in the same occasion and the No & Low-alcohol category on Amazon doubling since the start of December, consumers are gravitating towards No & Low products more than ever before.

·        Who is the non-alc consumer?

·        How and where are consumers purchasing?

·        What are the drinking and why?

·        How are consumers discovering new brands?

·        Are they more open to experimentation in both brands and serve?