Meat Free Strategies Conference 2021
Virtual Event: 8:50 am BST
15th September 2021
Meat Free Strategies Conference 2021
DAY 1|15th September 2021
8:50 am Chair’s opening remarks
Dean Best
Managing Editor
Just-Food
9:00 am The Market of Meatless Asia & The South East
- Diving into market trends, and R&D and Super chain to understand the Asian meat-free consumer
- Introducing new plant-based brands and concepts to the Asian continent to develop products that tap into each culture
- Building capabilities of the brand to become trustworthy and loved by the consumer
- Looking at the needs and expectations of the plant-based consumer in Asia
- Launching better plant-based options to connect the meat-free community
Didier Chanove
Head of Marketing & Digital - Singapore & Malaysia
Unilever & The Vegetarian Butcher
9:30 am Reserved
10:00 am Alternative protein investments with Chinese characteristics
- Exploring the potential in plant-based meat entrepreneurs to tap into innovative ideas and build long term strategy
- Looking at investment opportunity in start-ups to create a profitable meat free category
- Backing entrepreneurs with vision to promote a plant-based future
- Spotting areas for growth to build the category to new heights
Tao Zhang
Senior Manager Formulation and Process Development
Turning Point Therapeutics
10:30 am Reserved
11:00 am Morning refreshments and networking
11:15 am Moving towards a plant-based diet: how meat-free diets are better for consumption and for the environment
- Creating an experience in flavour whilst maintaining the health benefits of meat-free products
- Looking to new products that can be created using alternative ingredients that meets your sustainability agenda
- Setting your product apart through sustainable packaging
Adam Kemsley
Head of New Product Development (NPD)
Quorn Foods
11:45 am Reserved
12:15 pm Meat Free NPD for Healthy People, Planet & Passion
- Considering the key concepts for successful and profitable NPD
- Introducing added benefits without overcomplicating the ingredients list to hit taste and sustainability targets
- Working towards a high assurance of quality products to meet demanding consumer needs and desires
- Building a plant-based product line that satisfies both meat and non-meat eaters to create acceptance among the mass market
- Looking at unique and value added ingredients to provide consumers with a diet that’s better for planet, body and mind
Luke Byrn
Head of Innovation
THIS
12:45 pm Start Up Spotlight: The highs and Lows of Breaking into Meat-Free
- What are the challenges with breaking into the meat free market?
- Where are the opportunities for start ups in terms of creating products not yet found on trade or off trade?
- How are health perceptions of meat free changing and how does this affect a brand?
- How accessible are plant-based products and what is needed to increase reach and availability?
Mark Kulsdom
Founder
The Dutch Weed Burger
Monica Talbert
Co- Founder & CEO
The Plant Based Seafood Co.
Albert Pariente
Chief Sales Officer
Heura Foods
1:15 pm Lunch & Networking
1:30 pm Educating the consumer – understanding how much your consumer understands and cares about the environment
- What do people understand about sustainability – do they think about the economy?
- Connecting with customer through meaningful experiences to build a portfolio to last
- Ensuring branding and messaging is consistent to increase knowledge and awareness and build greater rapport with consumers
- Getting clear on the vision and mission to build a consumer base with longevity
Mark Kulsdom
Founder
The Dutch Weed Burger
2:00 pm Less is More: Becoming the World’s First Plastic Negative Vegan Brand
- Committing to plastic neutrality to stay consistent in our brand’s message
- Managing the impact of plant-based creations to do better for people and planet
- Trialling new packaging to find alternatives to plastics
- Responding to consumer demands to offer products that honour the “do good” motto
- Recognising the need for a more sustainable food system across the whole supply chain to make a real difference
Sadrah Schadel
Co Founder & Chief Creative Officer
No Evil Foods
2:30 pm Reserved
3:00 pm Plant-Based 3.0: An evolution to address consumer demand for holistic solutions
- Examining how cutting-edge technology will usher in the third generation of plant-based protein
- Creating an experience in flavour whilst maintaining the health benefits of meat-free products
- Setting your product apart through sustainable packaging to stand out from the crowd
- Tapping into the beliefs and behaviours of different life-stylers to cater to consumers who are looking for a brand that unites people through food
Albert Pariente
Chief Sales Officer
Heura Foods
3:30 pm PANEL Innovation Vs Imitation- How “fake” does the consumer want “real” meat-free food?
- Does the consumer want plant-based to taste like meat originals?
- Where are we seeing emerging trends in FMCG to fill the meat free gap?
- How is on and off trade participating in the meat-free trend?
- Where are the gaps in the market and what do we need to see more of from plant-based brands to close these?
- How close are we to “improved” meat free products in terms of taste and quality?
Dimitri Gerebtzoff
Global Consumer Insight and Market Intelligence Manager
Nestle Foods
Michael Hunter
Managing Director
Meatless Farm UK & Ireland
Adam Kemsley
Head of New Product Development (NPD)
Quorn Foods
4:00 pm Seaspiracy and the Fearless Push for Fishless
- Focusing on creating healthy and delicious alternatives to seafood tackling the sustainability of the oceans
- Creating fish inspired products to offer sea-food lovers a planet friendly alternative
- Identifying gaps in the market to offer products that create options and accessibility
- Getting new products from ideation to market to launch successfully and create opportunity for category growth
- Understanding the potential of the fishless category as part of the meatless and not as a subdivision
Monica Talbert
Co- Founder & CEO
The Plant Based Seafood Co.
4:30 pm Tapping into the growing demand for plant-based alternatives to meat
- Understanding your environment and curating the appropriate assortment and marketing for it
- Introducing added benefits without overcomplicating the ingredients list to remain within taste and sustainability goals
- Working towards a high assurance of quality products to ensure consumer needs are met
Mark Dempsey
Consulting Director
GlobalData Consumer & Retail
5:30 pm Close of Conference
SPONSORSHIP ENQUIRIES
To enquire about sponsorship opportunities for the conference, please contact:
Valentin Gerasimuk
Head of Sponsorship
E: Valentin.Gerasimuk@arena-international.com
SPEAKING ENQUIRIES
The Meat Free Strategies programme is written in collaboration with industry, if you have a case study, idea or just a comment, please contact:
Lu Tikrity
Programme Director
T: 0161 359 5349
E: lu.tikrity@arena-international.com