Non-Alcoholic Beverage Strategy Conference 2020

Hilton Munich City
12th-13th February, 2020

Non-Alcoholic Beverage Strategy Conference 2020

After a very successful 2019 event, the Non-Alcoholic beverage Strategy Conference will be celebrating its 8th annual edition in the inspiring, business hub city of Munich.

The Non-Alcoholic Beverage Congress is dedicated to exploring the latest commercial strategies brands are adopting to drive growth and profitability, bringing together more than 100 industry experts to exchange ideas and meet like-minded peers over two-days of exclusive case studies, interactive roundtables and informative panel discussions.

This year’s event will cover all the topics you need to hear about to better position your brand. The programme will welcome on stage senior and insightful speakers to discuss growing trends across the board of non –alcoholic beverages; portfolio innovation, customer engagement, digital and marketing strategy as well as other challenges brands are facing like sustainability, marketing and consumer engagement.

Don’t miss out on this opportunity to discuss the future trends and key strategies the market needs to move your business into 2020 and beyond!

Don’t just take our word about the event, please feel free to take a look at the video from the 2019 conference.










Why Attend?

Who should attend this event?
  • Job titles that you can expect to meet at the event from leading beverage companies include:

    • CEOs, Founders
    • Managing Directors
    • Strategy Head of/Director/Manager
    • Marketing CMO/Head of/Director/Manager
    • Insight Head of/Director/Manager
    • R&D Head of/Director/Manager
    • Commercial Head of/Director/Manager
    • Brand Head of/Director/Manager
    • Export Head of/Director/Manager
    • Sales Head of/Director/Manager
    • Innovation Head of/Director/Manager
    • Digital Head of/Director/Manager
    • Sales and Business Development
    • Finance
Feedback from last year’s event
  • Read what our attendees had to say about our 2019 event!

    “It was extremely inspiring and interesting to see lots of different presentations of our sector, in terms of innovation, recycling, new market trends, etc. An outstanding congress! Highly recommended” Senior Trade Marketing Manager, Pepsico

    “Very interesting conference with focus on relevant industry challenges: great insights on consumer trends and industry perception”

    Business Development Director Spain & Portugal, Monster Energy

    “Highly comprehensive conference introducing relevant cases and exploring strategies for the most current industry related challenges” Marketing Manager, Nix & Kix

    “Great presentations, excellent organisation, unique opportunity to exchange opinion with top companies all at the same table and interesting to see we are all facing the same challenges” International Development Director, Ag Barr

Agenda Highlights
  • The only event dedicated to exploring all the commercial strategies of the beverage industry is returning in 2020 and this time in Munich to cover more topics than ever. 

    The Non-Alcoholic Beverage Strategy Congress gathers senior level decision makers from across Europe to discuss the latest strategies for customer engagement and portfolio development.

    The programme this year is focused around industry trends and consumer behaviour and how to leverage these aspects through the development of strategy to ensure commercial success.

    The key themes of the event include a look at various beverage categories and their development in a consumer driven market, future trends, adult soft drinks, customer insights, sustainability and digital, sales and marketing strategy.



The Non-Alcoholic Beverages Strategy Congress will welcome technology and service providers supporting innovation in the beverage industry. If you have a service or product you would like to showcase, please use the details below to make contact with our team.

Valentin Gerasimuk
Head of Business Development, Consumer Events
0207 936 6794


The programme will be devised with close collaboration with industry. If you would like to get involved contact our team at:

Amy Avanzato
Conference Producer
+44 (0) 207 9366 605