Non-Alcoholic Beverage Strategy 2021: Virtual Conference
Virtual Event
10th February 2021
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Non-Alcoholic Beverage Strategy 2021: Virtual Conference
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After a very successful 2020 event, the Non-Alcoholic beverage Strategy Conference will be celebrating its 9th annual edition. Those attending will include Nestle Waters, Coca Cola European Partners, PepsiCo, Britvic, Anheuser-Busch InBev, and more.
The virtual event will be launched on a brand new bespoke platform built by organisers, for delegates and sponsors to best replicate the live event experience, lead generation and networking.
The Non-Alcoholic Beverage Conference is dedicated to exploring the latest commercial strategies brands are adopting to drive growth and profitability, bringing together more than 100 industry experts to exchange ideas and meet like-minded peers over two-days of exclusive case studies, interactive roundtables and informative panel discussions.
2021’s event will cover all the topics you need to hear about to better position your brand and manoeuvre past the competition. The programme will welcome leading industry speakers to discuss growing trends across the board of non–alcoholic beverages; this includes portfolio innovation, customer engagement, digital and marketing strategy, global expansion as well as other challenges brands are facing like sustainability, marketing and consumer engagement.
Register today!
A FANTASTIC NETWORK OF INDUSTRY PROFESSIONALS AT THE CLICK OF A BUTTON.
Simply register, login on the day, connect and learn. With the right platform at your fingertips, networking and lead generation have never been so simple.
* Attend live and recorded thought leadership presentations.
* Engage in live Q&A with industry experts from across the globe.
* One-to-one & group video chat instantly available within the platform.
* Schedule meetings, send & accept requests, & utilise real-time video recording.
* Access analytics pre and post-event, take advantage of AI and ML features.
* Download resources from solution providers for 30 days after the event.
Why Attend?
Network
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Interactive sessions – Workshops and networking opportunities to get delegates connected to more of the right people. Expect a highly interactive and socially engaging conference to get the most out of the event
Discover
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Gain insights from Senior Directors and CEOs from the biggest brands and most disruptive start-ups
An intellectually driven conference giving you valuable takeaways and key concepts in strategy to enable you with the knowledge to successfully impulse your brand and achieve longevity in the non-alcoholic beverage industry
Inspire
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Learn about emerging new trends and effective methods to implement them into your growth plans
Understand the key factors to consider when devising a strategy for product launch and brand success

Nick Canney
European Managing Director,Innocent
Biography:
Session Details: OPENING KEYNOTE INNOCENT: Building a Better Business: Driving Good through Beverages 10-02-2021, 8:30 am View In Agenda

Kiran Jainani
Group Innovation Manager,Eckes – Granini Group
Biography:
Session Details: The fruitful side to lockdown 10-02-2021, 9:30 am View In Agenda

Jesús Núñez
General Manager Water Drinks,Mahou San Miguel
Biography:
Session Details: Mission Making: NPD to suit consumer trends 10-02-2021, 2:30 pm View In Agenda

Ana Henriques
Global Vice President, Non-Alcoholic Beverages,Anheuser-Busch InBev
Biography:
Session Details: ROUNDTABLE: INTERNATIONAL SPOTLIGHT: What’s hot and what’s not: Understanding the Direction of Cross-Category Non-Alcoholic Beverages 10-02-2021, 4:30 pm View In Agenda

Liliana Caimacan
Head of Innovation,Tata Global Beverages
Biography: Liliana Caimacan is the head of global innovation at Tata Global Beverages. An experienced, international business leader, Liliana has been leading transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation, communication and business strategy within the FMCG and luxury industries, working with top blue-chip companies: Unilever, Tata, on world-class brands and portfolios. Her sector experience covers Consumer Goods, Personal Care, Home Care, Foods, Refreshments and Luxury, as well as driving disruptive innovations projects. She holds a Master’s in Marketing & Communications and an Executive MBA. Liliana is also a Marketing Professor at Hult International Business School.
Session Details: CASE STUDY: Sink or Swim: Pivoting Quickly in the wake of two worlds; Systematization and operationalization of innovation in the new normal 10-02-2021, 10:00 am View In Agenda

Beatriz Fernandez Lozaiga
Marketing Director Waters,Mahou-San Miguel Group
Biography:
Session Details: Panel: The Birds, the Bees and the Business Challenge: Sustainability goals in progress 10-02-2021, 4:00 pm View In Agenda

Hans van Bochove
Vice President, Public Affairs & Government Relations,Coca Cola European Partners
Biography: Hans van Bochove, VP Public affairs and Government Relations at Coca Cola is a key opinion leader in the beverage industry, amongst his responsibilities is the company’s packaging and recycling policy. He joined the Coca-Cola system in 1998 serving as Director Public Affairs and Communications in The Netherlands for nine years. From 2007 to 2011, Hans was Director Public Affairs, Communications and CSR at Starbucks Coffee Company for the Europe, Middle-East and Africa region. He then returned to Coca-Cola in his current role and since March 2017 also serves as Chairman of the European Organization for Packaging and Environment (EUROPEN).
Session Details: SUSTAINABILITY SPOTLIGHT: Saving the planet: A new light on sustainability and packaging 10-02-2021, 3:00 pm Panel: The Birds, the Bees and the Business Challenge: Sustainability goals in progress 10-02-2021, 4:00 pm View In Agenda

Joe Gosney
Head of Category Strategy and Strategy Development,Diageo
Biography:
Session Details: CASE STUDY BRITVIC: The Rush to Adapt to E-Retail 10-02-2021, 3:30 pm View In Agenda

Andrew Cowen
Strategic Advisor,Bluespark
Biography:
Session Details: CASE STUDY BRITVIC: The Rush to Adapt to E-Retail 10-02-2021, 3:30 pm View In Agenda

Michel Steinecke
Sustainable Packaging Manager,Britvic
Biography:
Session Details: Panel: The Birds, the Bees and the Business Challenge: Sustainability goals in progress 10-02-2021, 4:00 pm View In Agenda

Rob Fink
Founder,Big Drop Brewing
Biography: In 2016 Rob Fink founded the world’s first company to focus entirely on brewing Non-Alcoholic craft beer – Big Drop Brewing Co. As a lawyer with zero brewing experience, he teamed-up with an experimental brewer (Johnny Clayton from Wild Beer) and applied left-field fermenting techniques that meant no alcohol needed to be extracted from the end product to meet the required maximum 0.5% ABV. Less than 4 years later he is selling over 1 million bottles of 0.5% ABV beer annually around the world (eg Tesco in the UK, LCBO in Canada, Systembolaget in Sweden, Alco in Finland, NTUC Finest in Singapore etc). His beers have picked up 26 major international beer awards including twice being judged the ‘World’s Best’ at the World Beer Awards, Gold at the US Open Beer Championship and, the ‘Holy Grail’ of any non-alcoholic drink, winning medals against full-strength rivals in blind tastings. In 2019 Rob was a keynote at the Brewers of Europe Forum and the International Beer Strategies conference.
Session Details: Panel: The new drinking occasion – work, home, anywhere: How Covid-19 has changed the social – norm 10-02-2021, 10:30 am View In Agenda

Maria Sehlstrom
Co-founder,Ceder's Gin
Biography: A communication/marketing professional with several years experience working within retail and for a global brand company delivering internal/external communication projects and driving corporate branding. Maria started her career in the drinks industry working with premium drink brands including Absolut, Malibu and Kahlua at The Absolut Company in Stockholm, Sweden. Since leaving Pernod Ricard in 2015 she has worked with expansion communication and PR For IKEA and with several entrepreneurial projects. Early 2017, Maria (Swedish) and her husband Craig (South African) discovered a magical valley, home to many intriguing botanicals, in the Cederberg mountains, just north of Cape Town. The valley, which they now co-own, inspired them to distil rare Cape & classic gin botanicals, and then blend with pristine Swedish water. The result is CEDER'S, a distilled non-alcoholic alt-gin, your Everyday Escape.
Session Details: Panel: The new drinking occasion – work, home, anywhere: How Covid-19 has changed the social – norm 10-02-2021, 10:30 am View In Agenda

Kamila Laura Sitwell
Co-Founder,Kolibri Drinks
Biography:
Kamila is the co-founder of Kolibri Drinks, the world’s first packaged drinks which enable personalisation and dosing of ingredients such as CBD. An award-winning professional with 20+ years of experience in the beverage industry setting category strategies for Britvic’s and PepsiCo’s brands, a leading F&B blogger, and the author of the Amazon bestselling business book titled ‘Bespoke’.
Kamila is on a mission to create brands of the future in a proprietary, eco-friendly packaging which enables personalisation, dosing and effective supplementing – imperative for functional drinks and the cannabis industry! Kolibri is the UK’s most awarded beverage innovation of 2019 pioneering experiential drinks which inspire, heal and delight
Session Details: Hometainment & new experiential consumer in the post-COVID reality 10-02-2021, 1:30 pm View In Agenda

Ulla Singapuri
Chief Strategic Officer,KannaSwiss
Biography:
Session Details: Panel: Hybrids and Niches: the CBD solution or conundrum? 10-02-2021, 2:00 pm View In Agenda

Craig Hutchison
CEO & Founder,CEDER'S Alt-Gin, CELTIC SOUL Dark Spirit, MARIE LAVEAU Alt-Rum, M&C's CBD Botanical Spirit
Biography: As a previous drinks industry executive, Craig developed the strategy, built the structure, & implemented the RTM & brand plans for Pernod Ricard's charge into Africa. Before that he was Strategy Director for Absolut, Malibu and Kahlua, driving the strategic plan & brand development strategy. Since leaving the drinks world in 2015 he has been involved in business process outsourcing to Africa, setting up a values-based, people management web-platform, and consulting. He also presents on futurology; how our lives are going to change dramatically over the coming decades. Early 2017, Craig (South African) and his wife Maria (Swedish) discovered a magical valley, home to many intriguing botanicals, in the Cederberg mountains, just north of Cape Town. The valley, which they now co-own, inspired them to distil rare Cape & classic gin botanicals, and then blend with pristine Swedish water. The result is CEDER'S, a distilled non-alcoholic alt-gin, your Everyday Escape. Craig also launched CELTIC SOUL in July 2019, a distilled non-alcoholic dark spirit, and has a few more brands in the pipeline, including a non-alcoholic rum and a CBD Botanical Spirit. Watch this space.
Session Details: Panel: The new drinking occasion – work, home, anywhere: How Covid-19 has changed the social – norm 10-02-2021, 10:30 am Panel: Hybrids and Niches: the CBD solution or conundrum? 10-02-2021, 2:00 pm View In Agenda

Ellie Webb
Founder,Caleño
Biography: Ellie is the creator and founder of Caleño, a tropical non-alcoholic free spirit. On a night out dancing a couple of years ago, she became frustrated with the lack of adventurous non-alcoholic options. After talking with friends, she realised there was an opportunity to make those options more joyful. She flew to Colombia where she visited family and was inspired by the vibrant, colourful culture, and tropical flavours. Two months after launching, Ellie landed a listing with major UK retailer, Sainsbury’s and Caleño is now stocked in around 500 of their stores. Before launching Caleño, Ellie had a background in drinks, working for the UK’s largest drinks distributor. This taught her about the spirits making process and the hospitality industry where she was able to work closely with pubs, bars and restaurants. She also spent time at a Shopper Marketing agency, where she worked on exciting activations for brands such as Nestlé, GSK, and Estee Lauder.
Session Details: Panel: The new drinking occasion – work, home, anywhere: How Covid-19 has changed the social – norm 10-02-2021, 10:30 am View In Agenda

Prof. Daniel Rukare
Global Discipline Lead Entrepreneurship & Global Innovation,Hult International Business School
Biography:
Expert in Global Discipline Entrepreneurship & Global Innovation
Session Details: CASE STUDY: Sink or Swim: Pivoting Quickly in the wake of two worlds; Systematization and operationalization of innovation in the new normal 10-02-2021, 10:00 am View In Agenda

Oliver Wehring
Editor,Just Drinks

Alessandra Montrasio
Global Communication Manager,Nestle Waters
Biography:
Session Details: Communicating in the pandemic - what have we learned in 2020 about effective advertising 10-02-2021, 11:45 am View In Agenda

Isabel Gómez
Global Marketing Manager,Nutraceutical Ingredients, Lubrizol Life Science, Health
Biography:
Isabel Gomez is the Global Marketing Manager of the Nutraceutical Division of Lubrizol Life Science Health. Isabel has 10+ years of experience in B2B marketing in several FMCG industries such as cosmetics, foods and pharma. Based in Spain, she is an enthusiastic marketing professional with a great understanding of the business needs and international mind-set. She has a Bachelor's Degree in Chemical Engineering from Universidad de las Americas Puebla in Mexico, a Master's Degree in Cosmetics Science from Centro de Estudios Superiores de la Industria Farmaceutica and a Master's Degree in Marketing Management from INSA, Business, Marketing & Communication School.
Session Details: CURCUSHINE™ microcapsules- A soluble and bioavailable curcumin for your anti-aging beverages 10-02-2021, 11:00 am View In Agenda

Dr. Volker Herdegen
Manager Research & Innovation,Eckes - Granini Group
Biography:
Session Details: The fruitful side to lockdown 10-02-2021, 9:30 am View In Agenda

Aleksander Mortensen
Head of Commercial, The Solution Hub ,TOMRA
Biography: Aleksander joined TOMRA in 1998, and has 20+ years of experience within the used beverage container recycling field, ranging from sustainability, governmental affairs to market- and product development. He started up TOMRA Collection Solutions’ intrapreneurial digital team, and has been driving digital transformation within container deposit solutions for the past five years. Aleksander is currently head of commercial functions in TOMRA’s Solution Hub, with the overall objective of delivering competitive advantages to customers and partners, and inspiring active change towards a circular economy.
Session Details: Plastic pollution is everybody’s business 10-02-2021, 12:15 pm View In Agenda

Daria Nalewajek
Application Technology Manager EMEA,Sweegen
Biography:
Session Details: Satisfying the sweet tooth naturally 10-02-2021, 1:00 pm View In Agenda

Paul Courtney
Product Development Director EMEA/APAC ,Sweegen
Biography:
Session Details: Satisfying the sweet tooth naturally 10-02-2021, 1:00 pm View In Agenda

Jack MacIntyre
Director of Consulting,GlobalData
Biography: Jack is responsible for GlobalData's non-alcoholic beverage consulting. He spends his days scoping and delivering a wide variety of beverages projects on behalf of global players. Jack has ten years' experience in FMCG strategy - in both consulting and data analytics roles - and previously worked for NPD Group and Kantar. His insights on various consumer markets have been featured in The Economist, The Telegraph, and numerous industry publications.
Session Details: Trends in Non-Alcoholic Beverages and the effect of the pandemic 10-02-2021, 5:00 pm View In Agenda
Sponsors








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Sponsors
To enquire about sponsorship opportunities at the Non-Alcoholic Beverage Strategy Conference, please contact:
Valentin Gerasimuk
Head of Business Development, Consumer Events
T: +44 (0) 207 936 6794
E: Valentin.Gerasimuk@arena-international.com
Speakers
If you have a unique case study or topic you would like to see covered on the agenda please contact:
Amy Avanzato
Programme Manager
T: +44 (0) 207 9366 605
E: amy.avanzato@arena-international.com