Non-Alcoholic Beverage Strategy Conference 2021

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Session Details: OPENING KEYNOTE INNOCENT: Building a Better Business: Driving Good through Beverages 10-02-2021, 8:30 am Panel: Do good things come in small packages or is it just shrinkflation? 10-02-2021, 10:30 am View In Agenda

Biography: Pierre Blanchemaison is a digital marketeer with valuable knowledge of the opportunities offered by the digital world. Head of Digital at Nestlé Waters HQ, leading the digital transformation strategy. Currently leading eBusiness (ie digital marketing and eCommerce) and working with 52 Nestle brands across 41 countries through web strategy, brand building taking a data-centric approach, as well as leading in areas such as SEO, content and social media management, analytics and digital innovation. Pierre has great expertise in paid media, owned media and analytics.

Session Details: DISCOVERY SESSION: Never too Late: Maturing your Online Presence in the Beverage Industry 10-02-2021, 10:30 am Q&A: Hitting the Customer Mindset Sweet Spot: Marketing meets Digital in the Post Covid Era 10-02-2021, 5:30 pm View In Agenda

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Session Details: The fruitful side to lockdown 10-02-2021, 10:00 am View In Agenda

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Session Details: Mission Making: NPD to suit consumer trends 10-02-2021, 2:30 pm View In Agenda

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Session Details: INTERNATIONAL SPOTLIGHT: What’s hot and what’s not: Understanding the Direction of Cross-Category Non-Alcoholic Beverages 10-02-2021, 4:00 pm Panel: Future Brands that withstand competition and excel in the new drinking climate 10-02-2021, 5:30 pm View In Agenda

Biography: Liliana Caimacan is the head of global innovation at Tata Global Beverages. An experienced, international business leader, Liliana has been leading transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation, communication and business strategy within the FMCG and luxury industries, working with top blue-chip companies: Unilever, Tata, on world-class brands and portfolios. Her sector experience covers Consumer Goods, Personal Care, Home Care, Foods, Refreshments and Luxury, as well as driving disruptive innovations projects. She holds a Master’s in Marketing & Communications and an Executive MBA. Liliana is also a Marketing Professor at Hult International Business School.

Session Details: CASE STUDY: Sink or Swim: Pivoting Quickly in the wake of two worlds; Systematization and operationalization of innovation in the new normal 10-02-2021, 11:45 am View In Agenda

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Session Details: Drinks & Digital Transformation: The new reality for the beverage industry 10-02-2021, 2:30 pm View In Agenda

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Session Details: TREND SPOTTING: Beyond flavours: Beverages that speak volumes in value and not just in liquid 10-02-2021, 2:00 pm View In Agenda

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Session Details: Panel: The Birds, the Bees and the Business Challenge: Sustainability goals in progress 10-02-2021, 4:00 pm View In Agenda

Biography: Hans van Bochove, VP Public affairs and Government Relations at Coca Cola is a key opinion leader in the beverage industry, amongst his responsibilities is the company’s packaging and recycling policy. He joined the Coca-Cola system in 1998 serving as Director Public Affairs and Communications in The Netherlands for nine years. From 2007 to 2011, Hans was Director Public Affairs, Communications and CSR at Starbucks Coffee Company for the Europe, Middle-East and Africa region. He then returned to Coca-Cola in his current role and since March 2017 also serves as Chairman of the European Organization for Packaging and Environment (EUROPEN).

Session Details: SUSTAINABILITY SPOTLIGHT: Saving the planet: A new light on sustainability and packaging 10-02-2021, 3:00 pm Panel: The Birds, the Bees and the Business Challenge: Sustainability goals in progress 10-02-2021, 4:00 pm View In Agenda

Biography: Ewan is an Assistant Vice President covering EU Beverages with over 6 years’ experience in the Financial & Manufacturing industries. Ewan joined European Staples in 2017 covering large cap Food & HPC and was ultimately lead analyst on the sectors before switching to Beverages. Prior to joining Equity Research Ewan worked on the UK strategy team for Barclays Corporate & Investment bank and was also an analyst in FIG. Ewan has a Master's degree in Mechanical Engineering and a Diploma in Industrial Studies from Loughborough University, he has also passed both level 1&2 from the CFA program.

Session Details: OPPORTUNITY SPOTLIGHT: Post Turbulent Times – Market share and growth opportunities after the crisis 10-02-2021, 9:30 am View In Agenda

Biography: Flemming Morth is Head of Center of Innovation at Royal Swinkels Family Brewers, known for its iconic brands like Bavaria 0.0, PALM, 8.6, Cornet and Habesha. He is responsible for building a strong innovation pipeline, improving time to market, fostering and commercializing new growth opportunities. He graduated from Aalborg University in Denmark with a Master’s degree in International Business. Flemming has successfully developed and launched innovations, new brands and new business models in various industries. He is passionate about rethinking marketing and innovation to help customers better achieve their goals.

Session Details: BREAKTHROUGH SESSION: Behavioural Science: Successfully shaping your marketing strategy to change consumer behaviour 10-02-2021, 9:30 am View In Agenda

Biography: Greg Steltenpohl is co-founder and CEO of Califia Farms, a high growth California-based health & wellness company with the leading premium brand of plant-based beverages. Califia has a global mission to improve personal and planetary health by returning food to its original nourishing purpose. Steltenpohl also Co-Founded Odwalla in 1980,transforming a backyard fresh juice start-up into a publicly held corporation with a growth rate that exceeded 50 percent annually. His 39-year commitment to sustainability and innovation has earned him numerous leadership awards, including Specialty Foods’ Hall of Fame, BEVNET “Best New Product” Awards 2015, 2016, and 2018, and Goldman Sach’s100 Most Intriguing Entrepreneurs of 2017-2019

Session Details: KEYNOTE: The Contemporary Diet: Wellness, Balance and Energy 10-02-2021, 3:00 pm Panel: The Birds, the Bees and the Business Challenge: Sustainability goals in progress 10-02-2021, 4:00 pm View In Agenda

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Session Details: OPENING KEYNOTE AG BARR: The Perfect Storm: Finding Opportunity for the beverage sector suffering from adverse conditions 10-02-2021, 8:30 am View In Agenda

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Session Details: CASE STUDY BRITVIC: The Rush to Adapt to E-Retail 10-02-2021, 3:30 pm View In Agenda

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Session Details: CASE STUDY BRITVIC: The Rush to Adapt to E-Retail 10-02-2021, 3:30 pm View In Agenda

Biography: Peter Pappas leads the Commercial organization at Califia Farms, with primary responsibility for delivering the top-line revenue targets for North America, UK and Australia.  In addition to the sales function, Pete is responsible for the commercialization of new products, category management & insights, revenue management and shopper marketing functions. He is an expert at leading and managing teams that work with large, complex customers and business challenges.  An agile and accomplished senior executive, he has a proven history of generating outstanding sales and profit growth in challenging and highly competitive industries. He is recognized as an energizing leader who sets strategic direction and provides the tools, resources and infrastructure that enable organizations to exceed their objectives. Pete joined Califia Farms in January 2019 after four years with Advantage Solutions, the leading sales and marketing agency in the United States, where he was the EVP of Sales Operations and Business Development.  Prior to Advantage, Pete worked at Dean Foods as the Chief Customer Officer/SVP Sales & Marketing.  Pete was Vice President of US Sales for SAB Miller from 2005 to 2009, and before joining SAB Miller, he held positions of increasing responsibility with Pepsi Cola and PepsiCo from 1989 – 2005.

Session Details: KEYNOTE: The Contemporary Diet: Wellness, Balance and Energy 10-02-2021, 3:00 pm View In Agenda

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Session Details: Panel: The Birds, the Bees and the Business Challenge: Sustainability goals in progress 10-02-2021, 4:00 pm View In Agenda

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Session Details: Chop-Chop Tik Tok: Fad or Future for the beverage industry? 10-02-2021, 10:00 am Q&A: Hitting the Customer Mindset Sweet Spot: Marketing meets Digital in the Post Covid Era 10-02-2021, 5:30 pm View In Agenda

Biography: In 2016 Rob Fink founded the world’s first company to focus entirely on brewing Non-Alcoholic craft beer – Big Drop Brewing Co. As a lawyer with zero brewing experience, he teamed-up with an experimental brewer (Johnny Clayton from Wild Beer) and applied left-field fermenting techniques that meant no alcohol needed to be extracted from the end product to meet the required maximum 0.5% ABV. Less than 4 years later he is selling over 1 million bottles of 0.5% ABV beer annually around the world (eg Tesco in the UK, LCBO in Canada, Systembolaget in Sweden, Alco in Finland, NTUC Finest in Singapore etc). His beers have picked up 26 major international beer awards including twice being judged the ‘World’s Best’ at the World Beer Awards, Gold at the US Open Beer Championship and, the ‘Holy Grail’ of any non-alcoholic drink, winning medals against full-strength rivals in blind tastings. In 2019 Rob was a keynote at the Brewers of Europe Forum and the International Beer Strategies conference.

Session Details: Panel: The new drinking occasion – work, home, anywhere: How Covid-19 has changed the social – norm 10-02-2021, 1:00 pm View In Agenda

Biography: A communication/marketing professional with several years experience working within retail and for a global brand company delivering internal/external communication projects and driving corporate branding. Maria started her career in the drinks industry working with premium drink brands including Absolut, Malibu and Kahlua at The Absolut Company in Stockholm, Sweden. Since leaving Pernod Ricard in 2015 she has worked with expansion communication and PR For IKEA and with several entrepreneurial projects. Early 2017, Maria (Swedish) and her husband Craig (South African) discovered a magical valley, home to many intriguing botanicals, in the Cederberg mountains, just north of Cape Town. The valley, which they now co-own, inspired them to distil rare Cape & classic gin botanicals, and then blend with pristine Swedish water. The result is CEDER'S, a distilled non-alcoholic alt-gin, your Everyday Escape.

Session Details: Panel: The new drinking occasion – work, home, anywhere: How Covid-19 has changed the social – norm 10-02-2021, 1:00 pm View In Agenda

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Kamila is the co-founder of Kolibri Drinks, the world’s first packaged drinks which enable personalisation and dosing of ingredients such as CBD. An award-winning professional with 20+ years of experience in the beverage industry setting category strategies for Britvic’s and PepsiCo’s brands, a leading F&B blogger, and the author of the Amazon bestselling business book titled ‘Bespoke’.

Kamila is on a mission to create brands of the future in a proprietary, eco-friendly packaging which enables personalisation, dosing and effective supplementing – imperative for functional drinks and the cannabis industry! Kolibri is the UK’s most awarded beverage innovation of 2019 pioneering experiential drinks which inspire, heal and delight

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Session Details: Panel: Do good things come in small packages or is it just shrinkflation? 10-02-2021, 10:30 am Panel: Hybrids and Niches: the CBD solution or conundrum? 10-02-2021, 2:00 pm View In Agenda

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Session Details: Panel: Hybrids and Niches: the CBD solution or conundrum? 10-02-2021, 2:00 pm View In Agenda

Biography: As a previous drinks industry executive, Craig developed the strategy, built the structure, & implemented the RTM & brand plans for Pernod Ricard's charge into Africa. Before that he was Strategy Director for Absolut, Malibu and Kahlua, driving the strategic plan & brand development strategy. Since leaving the drinks world in 2015 he has been involved in business process outsourcing to Africa, setting up a values-based, people management web-platform, and consulting. He also presents on futurology; how our lives are going to change dramatically over the coming decades. Early 2017, Craig (South African) and his wife Maria (Swedish) discovered a magical valley, home to many intriguing botanicals, in the Cederberg mountains, just north of Cape Town. The valley, which they now co-own, inspired them to distil rare Cape & classic gin botanicals, and then blend with pristine Swedish water. The result is CEDER'S, a distilled non-alcoholic alt-gin, your Everyday Escape. Craig also launched CELTIC SOUL in July 2019, a distilled non-alcoholic dark spirit, and has a few more brands in the pipeline, including a non-alcoholic rum and a CBD Botanical Spirit. Watch this space.

Session Details: Panel: The new drinking occasion – work, home, anywhere: How Covid-19 has changed the social – norm 10-02-2021, 1:00 pm Panel: Future Brands that withstand competition and excel in the new drinking climate 10-02-2021, 5:30 pm View In Agenda

Biography: Ellie is the creator and founder of Caleño, a tropical non-alcoholic free spirit. On a night out dancing a couple of years ago, she became frustrated with the lack of adventurous non-alcoholic options. After talking with friends, she realised there was an opportunity to make those options more joyful. She flew to Colombia where she visited family and was inspired by the vibrant, colourful culture, and tropical flavours. Two months after launching, Ellie landed a listing with major UK retailer, Sainsbury’s and Caleño is now stocked in around 500 of their stores. Before launching Caleño, Ellie had a background in drinks, working for the UK’s largest drinks distributor. This taught her about the spirits making process and the hospitality industry where she was able to work closely with pubs, bars and restaurants. She also spent time at a Shopper Marketing agency, where she worked on exciting activations for brands such as Nestlé, GSK, and Estee Lauder.

Session Details: Panel: The new drinking occasion – work, home, anywhere: How Covid-19 has changed the social – norm 10-02-2021, 1:00 pm Panel: Future Brands that withstand competition and excel in the new drinking climate 10-02-2021, 5:30 pm View In Agenda

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Expert in Global Discipline Entrepreneurship & Global Innovation

Session Details: CASE STUDY: Sink or Swim: Pivoting Quickly in the wake of two worlds; Systematization and operationalization of innovation in the new normal 10-02-2021, 11:45 am View In Agenda

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Session Details: View In Agenda

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Session Details: Panel: Future Brands that withstand competition and excel in the new drinking climate 10-02-2021, 5:30 pm View In Agenda

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Session Details: Beyond flavours: Beverages that speak volumes in value and not just in liquid 10-02-2021, 11:45 am View In Agenda