Non-Alcoholic Beverage Strategies Conference 2022

• Understanding consumer needs, concerns and beliefs to create a brand that responds with compassion and excitement
• Voicing the brand’s mission and the consumer’s thoughts to demonstrate alignment and push a brand to new heights
• Strategically placing RTD products in the market to appeal to consumers throughout the year
• Identifying key consumer behaviours and cultures to devise a strategy for successful entry to market
• Staying on top of consumer trends in untouched markets to pinpoint market demand and motivators

• Preparing beverages with the right liquid science to bring out the best of the beverage
• Understanding the power of balance and sweetness to create a beverage of greatness
• Devising a launch plan to succeed in unfavourable waters
• Leveraging consumer expectations and traditions to uplevel classic beverage tastes

• Understanding where we are headed to comply and collectively make an impact, sooner

• Looking at packaging sustainability initiatives around the globe to decipher the best solutions for the people and planet
• Taking sustainability seriously to achieve better practices across the beverage supply chain and satisfy consumer demands
• Implementing sustainable strategies to ensure a better bottom line for company longevity

• Dispel the myth that healthy stuff can’t taste great
• Satisfying the sweet tooth naturally to meet consumer demands
• Pioneering and exciting new sweetness ingredient technologies and innovations.  For today and tomorro
• Collaboration, co-creation and customization
• Formulating to help consumers lead healthier lifestyles without compromising on taste
• Designing products with purpose.  Technical considerations for sugar reduction in beverages
• Sugar reduction trends beverages and the consumer

• Implementing strong strategies to continue with the expansion of social drinking occasions and market growth
• Identifying how drinking habits have changed with the adoption of traditional work and family activities
• Rethinking the drinking environment to cater for the social and solo drinking occasion
• Understanding the opportunity in everything “local” to cater for social needs closer to home
• Getting to consumers through creative initiatives that break the traditional norm to bring the drinking occasion to the office or home

• Innovation around beauty drinks- ingredients in the spotlight
• Technologies to address value adding ingredient solubility challenges for beverages
• Scientific evidence to demonstrate the importance of supporting health and wellbeing goals through beverages

Sponsor Session

• Understanding who you are and who you stand for as a brand to create a true affinity with customers
• Creating a brand identity that resonates with your market to differentiate from the masses
• Choosing the right cause to support a community and drive consumer loyalty long term
• Raising your voice in the right way to turn adversity into financial opportunity whilst ‘giving back’
• Following trending movements to stay relevant in trying times for the long-term success of the brand

• Making recycling more WOW for consumers
• Introducing new digital consumer touchpoints for beverage brand owners
• Together we can make an impact on the plastic pollution problem

Sponsor Session

• Driving innovation and change through trends and insights to achieve a technology setup that sets the industry up for new-age success
• Leveraging technology for better generation response and interaction with the e-consumer
• Combining the vision of future trends with emerging technologies in beverages
• Using technology for higher ROI on beverages
• Building a tech team and innovation hub to leverage the future of retail and consumer experience in drinks
• Engagement through inspiration, digital facility and fantasy to boost awareness and ultimately, sales

• Looking at how digital dispensing systems enable new business models
• Using digital technologies to enhance consumer engagement
• Innovating with futuristic developments and advanced equipment to offer unique and personalised servings
• Giving the control to the consumer through digital apps to motivate increased consumption

Sponsor Session

• Developing successful sustainability strategy to align with global, corporate and consumer goals
• Taking the consumer on the sustainability journey to create an inclusive and successful recyclability campaign
• Creating the wow factor to excite, unite and succeed in the mission for cleaner processes
• Exploring the potential of new packaging vs best packaging to find long term solutions to sustainability goals

• Elevating brand awareness through consumer-focused communication
• Creating proposals with differential experiences to strengthen profitable leadership within market
• Promoting healthy lifestyle through innovations in functional beverages

• Recognising indications of trends to create successful beverage categories in both the “old” and new
• Understanding cultural shifts and the impact on consumer habits to maintain relevancy in an increasingly health-conscious society
• Presenting developments of hybrid products to ascertain the rise of the curious consumers
• Navigating the future of beverages and the role of sustainability, packaging, content and quality for its success