Non-Alcoholic Beverage Strategy Conference

• Analysing the emerging trends and categories to gain comprehensive understanding of the transitioning Non Alcoholic Beverage sector
• Understanding the consumer drive and motivators behind current trends in the Non-Alcoholic
  Beverage industry in order to form stronger brand and innovation strategies
• Leveraging current trends in consumer demand to increase market domain and ensure revenue growth across all categories
• Exploring the potential of functional beverages so as to identify and understand their importance in a new-era consumer driven market
• Discussing the relevance of clean branding and ingredient offering to meet the demands of an increasingly health-conscious society

• Looking at the growing consumer lead desire for better health and their everyday lifestyle as the driving factor behind the functionality trend in order to gain a better understanding of the current market evolution
• Understanding the consumer need for functional supplements in beverages to identify areas of opportunity and growth within the beverage market
• Honing in on the wellness trend to satisfy the consumer desire for everything natural and beneficial Exploring the industry flavour challenge of less sugar & better taste in order to assess its impact on business strategy when meeting consumer demands in terms of flavours of natural origin
• Assessing the attraction of functional drinks and the importance of branding them correctly to ensure a successful product with positive growth within the industry

In this structured networking session delegates will have 2 minutes to meet a partner face-to-face, introduce themselves and share their biggest challenge before moving onto the next delegate.

• Tapping into the fastest growing beverage markets in the world to identify potential areas of development
• Border barriers: Analysing the challenges and ways to overcome them  Gaining insight into the key player companies and brands to learn from the leading brands
• Analysing the key consumer trends in these markets to pinpoint market demand and motivators  Gaining understanding of premiumisation as a defining trend in the beverage market to evaluate its effectiveness as a business strategy

• Looking at strategies to launch, build, establish and reposition products in a consumer lead market
• Making way for success in a highly competitive industry, cutting edge markets and dynamic environments
• Considering key factors when building a brand and taking the idea to an international market
• Expansion: Production abroad vs Export – looking at leveraging local agriculture and the implication of custom duty and regulations to enable better decision making when going global
• Leveraging branding for a successful international marketing campaign – can one size fit all?

• Navigating the rise of “the Mindful Drinking Movement” to find opportunity in this growing category
• Exploring the potential of the Adult Beverage category to identify the strongest areas of opportunity
• “Anytime, Anywhere” The struggle to categorise the 0% sector: taking a look at ways to define its place in the market to build a stronger presence among competitors
• Breaking down social stigmas and leveraging untouched markets to potentialise no and low depending on varying consumer drives
• On Trade vs Off Trade – focusing on “out of home channels” and “at home channels” to fully exploit the social opportunity motivating the increasing demand for no and low.

• Diving into the consumer driven demand for “zero alcohol socials” to distinguish opportunity within social and cultural elements of daily consumer behaviour
• Capitalising on the drinking occasion: taking a look at why non-alcohol drinkers feel they are missing out so as to pinpoint ways to fill the gap with solid brand positioning
• The opportunity behind the death of the “mocktail” and rebirth as the “zero” adult cocktail to enjoy free rein for creativity and innovation
• Analysing the rapidly growing demand for 0% spirits, beers and ciders to gain a solid understanding of the potential of the category
• Maximising a smaller portfolio – when less is more. How to concentrate on a stellar product and driving it to its full potential

• Will non-alcoholic beer and spirits be a “hot niche” (less than 10% share of the total Beer and Spirits market or will it become a “mainstream sector” (+10% share) in its own right?
• Considering the possibility of non – alcoholic beer and spirits as “mainstream sector” – what needs to change or occur in the next couple of years in order for companies to be prepared for this opportunity?
• Considering the possibility of non – alcoholic beer and spirits as a “hot nice” / what are the potential implications for manufacturers and how could they survive in a tight market frame?
• Pinpointing the best strategy for price positioning to gain a better understanding of implications and consequences when growing your brand nationally vs globally
• Analysing the implications of premiumisation in the No and Low category to identify the best strategy behind pricing

• Understanding the reasons behind why and when consumers buy bottled waters and how to apply this knowledge when looking to increase revenue and sales
• Exploring the trends in bottled water in a market excited by new concepts in order to develop a solid innovation strategy
• Adding value to water- the innovation of “smart water” to leverage the functional beverage trend
• Solving the price predicament caused by alternative packaging and labelling costs and how the consumer perceives the increment in the market
• Refreshing the brand and premiumisation – understanding the importance of differentiation and how to capitalize on social occasions in a more health conscious market

• Focusing on brand development and innovation as a response to changing consumer priorities
• Managing data research to build successful development strategies
• Transforming a brand to stay ahead of current non-alcoholic beverage industry trends
• Defining and building a strategy for product management

• Digging deep into the “dangers” of the original energy drink recipe and the drive behind the under 16s sales ban – an analysis into the energy drinks consumer demographics and the motivators behind the energy drink market
• Looking at the consequences of the attack on caffeine and sugar as enhancers for sports performance to identify emerging trends for ingredients considered safer alternatives and their place in today’s market
• Identifying strategies to protect the integrity of an energy brand in the midst of the current age-gating regulations: is wellness and premiumisation the solution to the current problem?
• Rethinking innovation in product and branding – should the energy drinks sector adopt a wellness
  approach in light of an ever increasing health conscious consumer base?
• Scoping the impact of the debate on a global scale to identify the potential existence of market opportunities or challenges

In these interactive discussions, delegates will have the opportunity to pose their biggest questions directly to industry experts in small working groups on the topic of their choice.

Roundtable 1) PURECIRCLE (UK) LIMITED

Roundtable 2) GNT Group BV

Roundtable 3) CELLI SPA

Roundtable 4) Reserved for Sponsor

Roundtable 5) Reserved for Sponsor

• Analysing the growing CBD demand and the growing drive behind its appearance in products to understand the potential of this category
• Identifying the compatibility and versatility of CBD as an ingredient in order to capitalize within a range of beverage categories such as RTD, waters, no and low etc.
• Discussing the regulations on CBD products and their effects on product positioning in order to better identify alternate ways of marketing
• Looking at the peaking interest from traditional retailers and what this means for the future of CBD products
• Branding – Leveraging the positive on the controversial ingredient to attract the sophisticated customer
• Pinpointing daily rituals – analyzing the CBD compatibility within social occasions, professional environments and for general wellbeing

• Creating the link in product design and consumer experience to explode the potential of a brand
• Exploring the need to increase consumer experience to analyse its importance in a changing market
• Defining the need for Consumer Engagement and recognising its use as an essential element of business strategy

• Discovering the drivers behind the growing attraction to everything clean and natural to maximize customer retention as a result
• Learning how to interpret the customer led trend for image-centric beverages to better leverage design and innovation in packaging
• Determining what defines a premium brand: is being premium essential to lead the market in the RTD and non-alcoholic beverage categories?
• How to use various distribution channels to gain advantage when building a premium brand?
• Product offering: recognizing what today’s consumer wants and the importance of differentiation and added value to increase consumer alliance
• Clean labelling and transparency to identify what consumers really look for on the packaging and its effects on purchasing decisions

• Investigating Disruptive Innovation to comprehend its importance for growth in a highly competitive market
• Looking at Innovation for Global connectivity and success to identify both the challenge and opportunity in today’s market
• Growing ideas through Sprint Development: addressing the benefits and dangers when building an idea and acting quickly
• Thinking outside the box for innovation: looking at the key factors when confronting problems, causing impact and leading the market
• Leveraging innovation in a customer-centric era to ensure success through building value, improving productivity and establishing new relationships and partnerships

• Increasing technological versatility to exploit the digital revolution to analyse customer behaviour and development and connect with them directly
• Navigating the digital path to identify ways to reach, engage and measure today’s empowered consumer
• Embracing the modern day influencer: understanding how social platforms and influence can result in a surge in brand recognition and revenue
• Allowing consumers voices to be heard to leverage customer experience and increase digital engagement of the existing and potential audience
• Exploring the Out of Home Channel to gain ground in new marketing dimensions and insight on the impact of tightly targeted messaging

• People: Analysing sustainability through a social concept to identify methods of value which in turn bolster company credibility and aid in building the brand
• Planet: Exploring the practices implemented to date for environmental change by leading companies in the industry and their effects on company revenue and brand development
• Public Engagement: Identifying the importance of engaging the community and empowering them to make a difference alongside a company effort

• Responding to governmental demands and regulations to reduce the environmental impact from cycle start to finish
• Studying successful methods for carbon footprint reduction which benefit the bottom line of a company by reducing operating costs and promoting more efficient practices
• Understanding EU legislations within the beverage industry that push for waste management systems and its impact on decisions regarding future packaging and packaging lifecycle
• Taking a look at innovative sustainable materials with focus on beverage accessory development to reduce both company and consumer carbon footprint
• Predicting the future of sustainability, where are companies heading and how effective and efficient will their choices be?
• Considering the choice for a circular view of sustainability that spans the entire product lifecycle requiring action from suppliers to consumers which can be leveraged to build brand/consumer loyalty

• Considering the Recycling Deposit Scheme as a collaborative effort – how are retail and beverage being impacted for the need to adopt the RDS?
• Taking a look at innovative sustainable materials with focus on beverage accessory development to reduce both company and consumer carbon footprint
• Analysing the RDS and sustainable packaging as viable options to reach low carbon footprint goals
• Communicating the recycling “how, where and why” to the consumer to ensure full cycle and optimise company efforts to combat sustainability pressures and gain customer loyalty

• Looking at the direction our industry is taking in terms of sustainability and the path that key players have chosen to initiate change
• Identifying the drivers behind sustainability and the actions required to achieve a common objective and the targets set
• Collaborating for the rules whilst competing for success – an industry united by the eco-mission
• Considering the risks to leaders choosing to spearhead the sustainable initiative
• Pinpointing the global goals and weighing them up against local authority rules: looking at the single use plastic directive vs the challenges on implementation and measure