Non-Alcoholic Beverage Strategy Conference 2021

• Looking at the changing consumer landscape to ensure that the brand is aligned with customer values
• Becoming a B-Corp to build credibility and trust and optimise consumer loyalty
• Balancing profits with planet and people to inspire change and strategically work with purpose
• Staying true to the roots of the brand and respecting the path of the consumer to deliver products that bring good to the socio-economic structure of the business
• Surviving turbulent times to continue achieving financial visions and long term market growth goals

• Looking at how digital dispensing systems enable new business models
• Using digital technologies to enhance consumer engagement
• Innovating with futuristic developments and advanced equipment to offer unique and personalised servings
• Giving the control to the consumer through digital apps to motivate increased consumption

Reserved for Sponsor

• Tapping into the fastest growing beverage markets in the world to identify potential areas of development
• Border barriers: Analysing the challenges and ways to overcome them
• Gaining insight into the key player companies and brands to learn from the leading brands
• Analysing the key consumer trends in these markets to pinpoint market demand and motivators
• Gaining understanding of premiumisation as a defining trend in the beverage market to evaluate its effectiveness as a business strategy

• Reversing the declining breakfast juice sector to capitalise on the new home working structure
• Understanding the opportunity behind family moments to cater for new lifestyles caused by the pandemic
• Providing beverages of quality taste and value to support the consumer’s health needs
• Identifying growing potential in shots and juice to deliver adaptogens and vitamins to every household
• Reviving the family occasion to reposition the juice sector

• Changing direction to reverse falling sales and continue on with a strategy for expansion and market growth
• Identifying how drinking habits have changed due to home working culture to find opportunity in the market
• Rethinking the drinking environment to provide for a safer, closer to home authentic experience
• Understanding the opportunity in everything “local” to cater for social needs closer to home
• Getting to consumers through creative initiatives that break the traditional norm to bring the drinking occasion to the office or home

• Understanding the trends in value added beverages to better your product offering
• Communicating the benefits of your beverage to potentialise your brand
• Providing beverages that enhance wellness to support the customer through nutrition

Reserved for Sponsor

• Understanding who you are and who you stand for as a brand to create a true affinity with customers
• Creating a brand identity that resonates with your market to differentiate from the masses
• Choosing the right cause to support a community and drive consumer loyalty long term
• Raising your voice in the right way to turn adversity into financial opportunity whilst ‘giving back’
• Following trending movements to stay relevant in trying times for the long-term success of the brand

• The changing face of sweeteners in soft drinks
• Innovation in sweet ingredients to achieve next generation liquid science
• From sugar reduction to health and wellness, where do sugar, sweeteners and syrups fit?
• Understanding the sweet spot for customers to deliver products with enhanced flavour without compromise on taste

Sweegen

• Looking at the impact of Covid-19 on RTD, Tea & Coffee to understand current consumer behaviours
• Making difficult decisions to find new ways that allow the brand to survive and thrive
• Building a commercial strategy to create a need for in-house coffee and RTD locations post-Covid19
• Adding value in RTD to support the tea and coffee category
• Recovering from a heavy crisis – what lessons can be learnt to build a robust strategy for the future of the coffee house?

Reserved for sponsor

• Ensuring the safety and reliability of packaging to meet demands in delivery and presentation
• Optimise packaging, transportation and storage costs to achieve company goals
• Building secure relationships to ensure longterm partnership success
• Adhering to core company values to deliver with environmental protection

Reserved for Sponsor

• Prioritising high value ingredients to cater for an increasingly health-concerned consumer market
• Localising products to gain consumer trust and support local communities during a crisis
• Leveraging collaborations and acquisitions to create brands that demonstrate core values that build stronger relationships
• Learning from social movements and adapting from the current climate to build a portfolio that resonates with the consumer
• Adapting to the increasingly demanding expectations of the consumer to deliver a product and service with purpose

• Entering new categories to enlarge the existing portfolio
• Deciding on NPD strategy to create a brand footprint set for success
• Targeting the new generation to make a brand built to last
• Broadening the brand offering with value added functional beverages to increase sales and cater for new consumer demands
• Creating proposals with differential experiences to strengthen profitable leadership within market

• Recognising opportunity globally in the wellness mentality to resonate with a wider audience
• Becoming an entry point for consumers with a curious mentality to target new consumer profiles
• Curating experiences and products that demonstrate relevance to achieve greater loyalty from consumers
• Paving the way for retailers to drive sales across the nature based category
• Promoting the “better for you” category to increase consumption and build reliance on a brand

• Building a consumer audience around NPD to achieve high sales
• Understanding the potential in “added-value” to reach financial goals
• Mixing science with nature to deliver functional products that work
• Discovering recession proof wellness options to hit market and scale
• Building a portfolio with value to accelerate the potential behind mega consumer trends

Reserved for Sponsor

• Looking at how new categories can fit into different cultures and markets to expand in untapped markets
• Considering the potential in localised solutions to launch new products that are well-received
• Analysing current trends cross category to build a portfolio with a profitable future
• Spotting the social cues that promote opportunities for different drinking occasions to build brand presence and customer loyalty
• Exploring new potentials in beverages and linking them to the occasion to build a strategy built to last

• Looking at how smart technology is changing the drinks industry to find opportunity
• Becoming more connective and automated to engage with customers effectively
• Manufacturing the smart way to reduce costs through IoT enabled solutions
• Understanding big data to ensure consistency across products

Reserved for Sponsor

• Understanding the role of low and no within the health and wellness movement to provide the consumer with clean beverages that satisfy and promote wellbeing
• Looking at the best methods to stand out among the crowd to stay front of mind and create true customer loyalty
• Being transparent and effectively communicating core values to develop strong bonds between consumer and brand
• Understanding the importance behind the brand’s message to tap into the consumer’s desires
• Knowing what works and what doesn’t – engaging with the consumer to achieve greater market share and improve product delivery

• Understanding the potential long- term impact on the beverage industry to rethink strategy and plan for a profitable future
• Recovering from Covid and adapting through Brexit to manage business and planning and sell in European and Outside European markets
• Pushing through hard times to build a strategy that can turn crisis into opportunity
• Addressing issues in the current climate to spread risk and focus on a future set for success
• Spreading your wings to find untapped markets in order to thrive during turbulent times

• Analysing the success factors behind a non-alcoholic beverage product and identify the hurdles in a continuously evolving market to find solutions that work
• Following the process from product promotion to consumer engagement
• Transforming the paradigm to achieve success by being precise and concise
• Deciding on the evolution of a brand to obtain a more holistic approach and connect with the audience

Reserved for Sponsor

• Understanding the value in insights to successfully design a strategy that can manipulate and mould to gain competitor advantage
• Looking at how new opportunities surface when applying different behavioural science lenses
• Success or Failure? Analysing the results of strategic case studies to gain a better understanding of consumer’s beliefs and goals
• Risk-taking in innovation to learn from mistakes and build an adaptive culture of goal-setting to go-getting

• Developing a roadmap to successfully align business and strategic priorities.
• Streamlining technology and digital to achieve effective automation across the supply chain
• Executing Technology Innovation activities to ensure robust pipeline
• Making plans and reviewing ideas to prioritise for national and global growth
• Analysing the benefits of Incubator Work-streams and third party developers to achieve goals faster

• Changing direction to reverse falling sales and continue on with a strategy for expansion and market growth
• Identifying how drinking habits have changed due to home working culture to find opportunity in the market
• Rethinking the drinking environment to provide for a safer, closer to home authentic experience
• Understanding the opportunity in everything “local” to cater for social needs closer to home
• Getting to consumers through creative initiatives that break the traditional norm to bring the drinking occasion to the office or home

• Using data to understand your statistics to maximise growth
• Building a digital strategy to optimize your online presence
• Improving user experience to ensure high customer retention and positive feedback
• Tailoring the shopping experience at scale to drive growth fast

Reserved for Sponsor

• Preparing for any scenario to have a strategy that can thrive in any situation
• Understanding what it means to be resilient to create positive impact for your business
• Reversing a launch plan to succeed in unfavourable waters
• Leveraging the digital presence to challenge classic retail channels and focus on in home experiences

• Looking at our current position in terms of sustainability, regulations and global agreements to reduce global warming
• Understanding the link between transport modes and CO2 emissions to make better informed logistical decisions
• Utilising tools to create and measure company goals through transportation and export

Reserved for Sponsor

• Looking at the impact of Covid-19 on RTD, Tea & Coffee to understand current consumer behaviours
• Making difficult decisions to find new ways that allow the brand to survive and thrive
• Building a commercial strategy to create a need for in-house coffee and RTD locations post-Covid19
• Adding value in RTD to support the tea and coffee category
• Recovering from a heavy crisis – what lessons can be learnt to build a robust strategy for the future of the coffee house?

Reserved for sponsor

• Balancing the Cocooning trend with fantasy adventure to cater for the consumer’s new lifestyle
• Renovating vs Innovating: Looking at how the drinks sector must re-create to quench the thirst of the curious and loyal customer
• Balancing socio – family values to build a sustainable drinking occasion to the home
• Bringing people together with distance in mind to reinvent the professional social occasion
• Gifting, giving back and gaining experience: finding pockets of opportunity through today’s consumer habits

• Analysing the rise of CBD hybrid niches to identify the potential behind untapped categories
• Looking at how hybridisation facilitates niche adaptation to create products that succeed
• Understanding the power in functionality beverages for the everyday consumer to uncover new opportunities
• Placing CBD among RTD beverages to become main stream vs micro-niche
• Becoming a niche that can be strategically transformed into a widespread movement

• Developing a roadmap to successfully align business and strategic priorities.
• Streamlining technology and digital to achieve effective automation across the supply chain
• Executing Technology Innovation activities to ensure robust pipeline
• Making plans and reviewing ideas to prioritise for national and global growth
• Analysing the benefits of Incubator Work-streams and third party developers to achieve goals faster

• Understanding the new perception of plastic post pandemic to create a packaging strategy that fulfils sustainability goals and meets public needs under current pressures
• Finding new ways to deliver beverages outside of the bottle to protect the planet and build a conscious brand
• Using locality and community to reduce the environmental impact of the beverage industry
• Considering key factors when reducing the carbon footprint in order to benefit the bottom line of a company, reduce operating costs and promote efficient practices

• Understanding the path to purchase in an offline and online context to build a strategy for success
• Is data everything? Getting your priorities right with retail channels to identify where to put your investment
• Tweaking approaches and tying it in with common sense – the formula for an Ecommerce strategy that works
• Balancing both retail and e-retail to benefit from flourishing sales conversions
• The customer revelation – is the e-customer any different to a traditional shopper?

• Other than by reducing Co2 emissions, how can brands help to support the planet and environment?
• Reducing energy and renewable energy – are brands using more efficient manufacturing processes?
• Zero waste certification – how feasible is this for a beverage brand?
• Recycling – how close are we to meeting the DRS in 2020?
• How responsive are consumers to a “clean” brand?

• Opening collaborations to create closed loop circular economy
• Streamlining the production and recycling process to achieve better co2 reduction
• Prioritising the sustainability mission and vision to reach company goals
• Looking beyond plastic to create a sustainable community
• Communicating enviro-friendly achievements to achieve a stronger customer – brand bond

Reserved for Sponsor

• Understanding the FMCG industry to build a well-rounded strategy that takes more than just beverages into account
• Combining creativity and personality to successfully leverage a brand and its message
• Designing a marketing campaign that sparks the consumer into purchase mode online
• Marrying marketing with digital to meet category needs and tap into consumer digital behaviour
• Understanding measurements and performance data to create better brand building strategies