Non-Alcoholic Beverage Strategy Conference 2022

• Tapping into the fastest growing beverage markets in the world to identify potential areas of development
• Border barriers: Analysing the challenges when breaking across continents and how to overcome them
• Analysing the key consumer trends in untouched markets to pinpoint market demand and motivators
• Gaining understanding of premiumisation as a defining trend in the beverage market to evaluate its effectiveness as a business strategy
• Identifying key consumer behaviours and cultures to devise a strategy for successful entry to market

• Preparing beverages with the right liquid science to bring out the best of the beverage
• Understanding the power of balance and sweetness to create a beverage of greatness
• Devising a launch plan to succeed in unfavourable waters
• Leveraging consumer expectations and traditions to uplevel classic beverage tastes

Tate & Lyle

• Understanding where we are headed to collectively make an impact, sooner

• Looking at sustainability initiatives around the globe to decipher the best solutions for the people and planet
• Taking sustainability seriously to achieve better practices across the beverage supply chain and satisfy consumer demands
• Implementing sustainable strategies to ensure a better bottom line for company longevity

• The changing face of sweeteners in soft drinks

• Innovation in sweet ingredients to achieve next generation liquid science
• From sugar reduction to health and wellness, where do sugar, sweeteners and syrups fit?
• Understanding the sweet spot for customers to deliver products with enhanced flavour without compromise on taste

Sweegen

• Implementing strong strategies to continue with the expansion of social drinking occasions and market growth
• Identifying how drinking habits have changed with the adoption of traditional work and family activities
• Rethinking the drinking environment to cater for the social and solo drinking occasion
• Understanding the opportunity in everything “local” to cater for social needs closer to home
• Getting to consumers through creative initiatives that break the traditional norm to bring the drinking occasion to the office or home

• Innovation around beauty drinks- ingredients in the spotlight
• Technologies to address value adding ingredient solubility challenges for beverages
• Scientific evidence to demonstrate the importance of supporting health and wellbeing goals through beverages

Sponsor Session

• Understanding who you are and who you stand for as a brand to create a true affinity with customers
• Creating a brand identity that resonates with your market to differentiate from the masses
• Choosing the right cause to support a community and drive consumer loyalty long term
• Raising your voice in the right way to turn adversity into financial opportunity whilst ‘giving back’
• Following trending movements to stay relevant in trying times for the long-term success of the brand

• Making recycling more WOW for consumers
• Introducing new digital consumer touchpoints for beverage brand owners
• Together we can make an impact on the plastic pollution problem

Sponsor Session

• Driving innovation and change through trends and insights and the social context
• Pivoting your proposition for better generation response and interaction with the e-consumer and Gen Z
• Taking the beverage experience from screen to consumer with market research and experiential innovation
• Captivating the audience to create need and urgency through beauty, trends and innovation
• Engagement through inspiration, digital facility and fantasy to boost awareness and ultimately, sales

• Looking at how digital dispensing systems enable new business models
• Using digital technologies to enhance consumer engagement
• Innovating with futuristic developments and advanced equipment to offer unique and personalised servings
• Giving the control to the consumer through digital apps to motivate increased consumption

Sponsor Session

• Analysing the rise of the wellness and sustainability agenda: what is the consumer expecting and how are companies responding to this?
• Understanding the power in functionality beverages for the everyday consumer to uncover new opportunities
• Strategically placing wellness RTD products in the market to boost sales and dominate the grab and go market
• Creating a portfolio that meets today’s wellness and sustainability drive to hit targets and benefit the bottom line

• Creating brands that excite to become successful both at home and abroad
• Understanding the opportunity behind the social moments to cater for new and emerging lifestyles
• Combining network and know-how to support the brand’s vision and growth
• Identifying key insights and trends that help to propel a brand from zero to hero
• Promoting brands the new-age way to ensure greater product awareness

• Understanding the path to purchase in an offline and online context to build a strategy for success
• Is data everything? Getting your priorities right with retail channels to identify where to put your investment
• Tweaking approaches and tying it in with common sense – the formula for an Ecommerce strategy that works
• Balancing both retail and e-retail to benefit from flourishing sales conversions
• The customer revelation – is the e-customer any different to a traditional shopper?

Sponsor Session

• Focussing on investment with start-ups and maturing companies to create partnerships for profit and longevity
• Looking at the power of investment cross category to rise fast and build a legacy
• Understanding deal making and breaking to create a case that sells
• Diving into the evaluation perspective to understand key concepts in investment
• Capturing the vision of the investment company to ensure alignment with the beverage brand

• Recognising indications of trends to create successful beverage categories in both the “old” and new
• Understanding cultural shifts and the impact on consumer habits to maintain relevancy in an increasingly health-conscious society
• Presenting developments of hybrid products to ascertain the rise of the curious consumers
• Navigating the future of beverages and the role of sustainability, packaging, content and quality for its success

• Introducing and incorporating blockchain technology to improve traceability
• Sharing the typical technological difficulties faced when implementing blockchain technology into established supply chains
• Assessing the perceived benefit to consumers for producers and retails to use Blockchain to evaluate whether an unmet need is met
• Identifying opportunities for collaboration to further develop a brand’s presence and success

Reserved for Sponsor

• Entering new categories to enlarge the existing portfolio
• Deciding on NPD strategy to create a brand footprint set for success
• Targeting the new generation through innovation and R&D to make a brand built to last
• Broadening the brand offering with value added beverages to increase sales and cater for new consumer demands
• Creating proposals with differential experiences to strengthen profitable leadership within market