Non-Alcoholic Beverage Strategies Conference 2023
Barcelona, Spain
22nd-23rd February, 2023
Non-Alcoholic Beverage Strategies Conference 2023
DAY 1|22nd February 2023
DAY 2|8th February 2022
8:50 am Chair’s opening remarks
Olly Wehring
Editor
Just Drinks
9:00 am Q&A Session: The 3 Marketing Pillars to Success: Communication, Content & Culture
- Understanding consumer needs, concerns and beliefs to create a brand that responds with compassion and excitement
- Voicing the brand’s mission and the consumer’s thoughts to demonstrate alignment and push a brand to new heights
- Strategically placing RTD products in the market to appeal to consumers throughout the year
- Identifying key consumer behaviours and cultures to devise a strategy for successful entry to market
- Staying on top of consumer trends in untouched markets to pinpoint market demand and motivators
Frank Haresnape
CMO
Pepsi Lipton
9:30 am CASE STUDY: Leveraging Nature for the Best of Sweet & Natural
- Preparing beverages with the right liquid science to bring out the best of the beverage
- Understanding the power of balance and sweetness to create a beverage of greatness
- Devising a launch plan to succeed in unfavourable waters
- Leveraging consumer expectations and traditions to uplevel classic beverage tastes
Greet Vandeputte
Category Development Manager Beverages Europe
Tate & Lyle
Emilie Sans
Technical Service Manager Beverages Europe
Tate & Lyle
10:00 am Bridging the Gap between Packaging Sustainability Policy and Consumer Expectations
- Understanding where we are headed to comply and collectively make an impact, sooner
- Looking at packaging sustainability initiatives around the globe to decipher the best solutions for the people and planet
- Taking sustainability seriously to achieve better practices across the beverage supply chain and satisfy consumer demands
- Implementing sustainable strategies to ensure a better bottom line for company longevity
Hans van Bochove
Vice President, Public Affairs & Government Relations
Coca Cola European Partners
10:30 am Wellness is the Sweetness of Life
- Dispel the myth that healthy stuff can’t taste great
- Satisfying the sweet tooth naturally to meet consumer demands
- Pioneering and exciting new sweetness ingredient technologies and innovations. For today and tomorro
- Collaboration, co-creation and customization
- Formulating to help consumers lead healthier lifestyles without compromising on taste
- Designing products with purpose. Technical considerations for sugar reduction in beverages
- Sugar reduction trends beverages and the consumer
Daria Nalewajek
Global Director, Sweetener Innovation
Sweegen
Michael Halvorsen
Senior Director, Business Development EMEA
Sweegen
Paul Courtney
Product Development Director EMEA/APAC
Sweegen
11:00 am Morning Refreshments and Networking
11:10 am The Return of the Social Norm & Corporate Strategy
- Implementing strong strategies to continue with the expansion of social drinking occasions and market growth
- Identifying how drinking habits have changed with the adoption of traditional work and family activities
- Rethinking the drinking environment to cater for the social and solo drinking occasion
- Understanding the opportunity in everything “local” to cater for social needs closer to home
- Getting to consumers through creative initiatives that break the traditional norm to bring the drinking occasion to the office or home
Ben Branson
Founder
Seedlip
11:40 am The 'One of a Kind' Communication Formula: Brand voice, tone and cause
- Understanding who you are and who you stand for as a brand to create a true affinity with customers
- Creating a brand identity that resonates with your market to differentiate from the masses
- Choosing the right cause to support a community and drive consumer loyalty long term
- Raising your voice in the right way to turn adversity into financial opportunity whilst ‘giving back’
- Following trending movements to stay relevant in trying times for the long-term success of the brand
Rob Fink
Founder
Big Drop Brewing
12:10 pm Tech & Innovation: Taking the Beverages Industry to the Next Level
- Driving innovation and change through trends and insights to achieve a technology setup that sets the industry up for new-age success
- Leveraging technology for better generation response and interaction with the e-consumer
- Combining the vision of future trends with emerging technologies in beverages
- Using technology for higher ROI on beverages
- Building a tech team and innovation hub to leverage the future of retail and consumer experience in drinks
- Engagement through inspiration, digital facility and fantasy to boost awareness and ultimately, sales
Ninad Phatarpekar
Senior Manager, Technology Scouting
Anheuser-Busch InBev
12:40 pm Coffee & Networking Break
12:45 pm Ambition and Lucozade Alert: being brave during a pandemic
- How insight and innovation led Suntory Beverage & Food GB&I to enter the stimulation drinks category
- Retail strategy to deliver successful NPD
- 2022 brand ambition for Lucozade Alert
John Rumble
Grocery & E-Commerce Channel Director
Suntory Beverage & Food GB&I
1:15 pm The Premiumisation Journey in Alc Free
- How to identify the alc-free consumer
- The marketing of no & low versus alcohol
- What is the premiumisation opportunity? Is there one?!
- What is the future of the Alc Free category in retail and OOH?
Adam Clark
Senior Brand Manager, No & Low Alc Spirits
Diageo
1:45 pm Borjomi - rejuvenates your body, mind and soul
- Elevating brand awareness through consumer-focused communication
- Creating proposals with differential experiences to strengthen profitable leadership within market
- Promoting healthy lifestyle through innovations in functional beverages
Gleb Balandin
NPD Technologist
IDS Borjomi International
Vakhtang Antadze
Brand Director
IDS Borjomi International
Anastasia Melnikova
New Product Marketing Manager,
IDS Borjomi International
Ekaterina Korchagina
Global Marketing Manager Borjomi Innovations
IDS Borjomi International
2:15 pm Decoding Global Trends to Best Align with New Beverage Strategy & Innovation
- Recognising indications of trends to create successful beverage categories in both the “old” and new
- Understanding cultural shifts and the impact on consumer habits to maintain relevancy in an increasingly health-conscious society
- Presenting developments of hybrid products to ascertain the rise of the curious consumers
- Navigating the future of beverages and the role of sustainability, packaging, content and quality for its success
Jack MacIntrye
Director of Consulting, Consumer
Global Data
3:50 pm Close of Conference
Sponsorship Opportunities
To enquire about sponsorship opportunities at the Non-Alcoholic Beverage Strategy Conference, please contact:
Valentin Gerasimuk
Head of Business Development, Consumer Events
T: +44 (0) 207 936 6794
E: Valentin.Gerasimuk@arena-international.com
Speaker opportunities
If you have a unique case study or topic you would like to see covered on the agenda please contact:
Amy Avanzato
Programme Manager
T: +44 (0) 207 9366 605
E: amy.avanzato@arena-international.com