Non-Alcoholic Beverage Strategy 2021: Virtual Conference

• Looking at the changing consumer landscape to ensure that the brand is aligned with customer values
• Becoming a B-Corp to build credibility and trust and optimise consumer loyalty
• Balancing profits with planet and people to inspire change and strategically work with purpose
• Staying true to the roots of the brand and respecting the path of the consumer to deliver products that bring good to the socio-economic structure of the business
• Surviving turbulent times to continue achieving financial visions and long term market growth goals

• Deep trends affecting the evolution of the beverage market in Europe.
• What factors are accelerating the changes, what are the themes emerging (including Covid impact).
• The industry is facing pressures, how are we rising to the challenge?
• More choice, new offers, blurring of category boundaries – what does the new landscape look like?

• Reversing the declining breakfast juice sector to capitalise on the new home working structure
• Understanding the opportunity behind family moments to cater for new lifestyles caused by the pandemic
• Providing beverages of quality taste and value to support the consumer’s health needs
• Identifying growing potential in shots and juice to deliver adaptogens and vitamins to every household
• Reviving the family occasion to reposition the juice sector

• Preparing for any scenario to have a strategy that can thrive in any situation
• Understanding what it means to be resilient to create positive impact for your business
• Reversing a launch plan to succeed in unfavourable waters
• Leveraging the digital presence to challenge classic retail channels and focus on in home experiences

• Changing direction to reverse falling sales and continue on with a strategy for expansion and market growth
• Identifying how drinking habits have changed due to home working culture to find opportunity in the market
• Rethinking the drinking environment to provide for a safer, closer to home authentic experience
• Understanding the opportunity in everything “local” to cater for social needs closer to home
• Getting to consumers through creative initiatives that break the traditional norm to bring the drinking occasion to the office or home

• Innovation around beauty drinks- ingredients in the spotlight
• Technologies to address curcumin solubility challenges for beverages
• Scientific evidence and proven benefits of how curcumin can provide a beautiful skin from within

• Understanding who you are and who you stand for as a brand to create a true affinity with customers
• Creating a brand identity that resonates with your market to differentiate from the masses
• Choosing the right cause to support a community and drive consumer loyalty long term
• Raising your voice in the right way to turn adversity into financial opportunity whilst ‘giving back’
• Following trending movements to stay relevant in trying times for the long-term success of the brand

• Making recycling more WOW for consumers
• Introducing new digital consumer touchpoints for beverage brand owners
• Together we can make an impact on the plastic pollution problem

• The changing face of sweeteners in soft drinks
• Innovation in sweet ingredients to achieve next generation liquid science
• From sugar reduction to health and wellness, where do sugar, sweeteners and syrups fit?
• Understanding the sweet spot for customers to deliver products with enhanced flavour without compromise on taste

Pivoting your proposition for the post-COVID consumers

• Bringing cocktail culture home with experiential RTD Bespoke solutions
• Wellness redefined
• Engagement through inspiration and digital support

• Analysing the rise of CBD hybrid niches to identify the potential behind untapped categories
• Looking at how hybridisation facilitates niche adaptation to create products that succeed
• Understanding the power in functionality beverages for the everyday consumer to uncover new opportunities
• Placing CBD among RTD beverages to become main stream vs micro-niche
• Becoming a niche that can be strategically transformed into a widespread movement

• Entering new categories to enlarge the existing portfolio
• Deciding on NPD strategy to create a brand footprint set for success
• Targeting the new generation to make a brand built to last
• Broadening the brand offering with value added functional beverages to increase sales and cater for new consumer demands
• Creating proposals with differential experiences to strengthen profitable leadership within market

• Understanding the new perception of plastic post pandemic to create a packaging strategy that fulfils sustainability goals and meets public needs under current pressures
• Finding new ways to deliver beverages outside of the bottle to protect the planet and build a conscious brand
• Using locality and community to reduce the environmental impact of the beverage industry
• Considering key factors when reducing the carbon footprint in order to benefit the bottom line of a company, reduce operating costs and promote efficient practices

• Understanding the path to purchase in an offline and online context to build a strategy for success
• Is data everything? Getting your priorities right with retail channels to identify where to put your investment
• Tweaking approaches and tying it in with common sense – the formula for an Ecommerce strategy that works
• Balancing both retail and e-retail to benefit from flourishing sales conversions
• The customer revelation – is the e-customer any different to a traditional shopper?

• Other than by reducing Co2 emissions, how can brands help to support the planet and environment?
• Reducing energy and renewable energy – are brands using more efficient manufacturing processes?
• Zero waste certification – how feasible is this for a beverage brand?
• Recycling – how close are we to meeting the DRS in 2020?
• How responsive are consumers to a “clean” brand?

• Looking at how new categories can fit into different cultures and markets to expand in untapped markets
• Considering the potential in localised solutions to launch new products that are well-received
• Analysing current trends cross category to build a portfolio with a profitable future
• Spotting the social cues that promote opportunities for different drinking occasions to build brand presence and customer loyalty
• Exploring new potentials in beverages and linking them to the occasion to build a strategy built to last