Non-Alcoholic Beverage Strategy Conference 2020

Biography: With 20 years in the ever-changing Contact Centre and Client Engagement spaces, Mark has worked with some of the largest Global entities on transformation projects ensuring technology delivers on expectation. Passionate about bringing Agent and Customer Evaluation together through the power of Speech and Engagement Analytics Mark can draw on successful client projects that have delivered exceptional ROIs and Transformational change across entire organisations. Notable Brands – Dell, Orange, Ageas, Direct line, Teleperformance, HSBC, TeliaSonera, E.ON, BNP Paribas.

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Biography: With over 16 years’ experience in various executive positions at Mast-Jägermeister, Marcus Thieme now brings a wealth of experience that fits perfectly with BrewDog's aspirations and ambitious expansion plans. The focus of his responsibilities are to drive growth in key international markets pushing the company forward into strong positions supported by his strategical decisions and strong background in sales and marketing.

Session Details: Bubbling Strong in the Non Alcoholic Beverage Industry – Strategically responding to the consumer of today 12-02-2020, 9:00 am View In Agenda

Biography: Experienced beverage industry game changer with a demonstrated history of working in the wine and spirits industry and an advocate for low and no and mindful drinking. Skilled in Marketing Management, Shopper Marketing, Sales and Marketing, and Fast-Moving Consumer Goods (FMCG).

Session Details: No & Low, the rise of adult beverages 12-02-2020, 12:20 pm Panel Discussion: Looking at premiumisation in No & Low Adult Beverages – Will its full potential be reached as a mainstream category or a niche category? 12-02-2020, 4:00 pm View In Agenda

Biography: Harshit specialises in New Product Development and Innovation Management and has developed a strong understanding of the international market.   A leading expert in product line scoping and encompassing strategy and roadmapping for a successful product launch while minimising risk and boosting opportunity.

Session Details: Strategy and Innovation in the Consumer Goods Industry – How can we innovate for the changing consumer landscape? 12-02-2020, 4:30 pm View In Agenda

Biography: Nathan Clemes started his career with six years in investment banking before launching Unrooted in 2019. Whilst working in the world of finance, he advised many drinks companies and had real insight into the macro consumer trends shaping the future of the consumer goods industries. Having seen the profound impact that health & wellness and premiumisation has had on soft drinks in particular, Nathan was surprised to see the energy drinks category had so far undergone very little innovation. Energy drinks still largely rely on caffeine and sugar, when from a functional perspective, there are reliable, more natural alternatives available. Nathan started to work with food scientist and drinks expert Dr Joshi to research these functional alternatives, and during this time came across the African Baobab fruit. Inspired by its history, plethora of uses & benefits, Nathan launched Unrooted soon after as a way to bring genuinely healthy energy to the UK market, without relying on increasingly taboo ingredients such as caffeine or sugar. Nathan is originally from Canada, but has lived the past 15 years in the UK. He has a BSc in Management from Warwick University and a MSc in Accounting & Finance from King’s College London.

Session Details: Panel Discussion: The Age of Everyday Wellness – is functionality, now as important as flavour? 12-02-2020, 10:00 am Breaking Through the Market by Listening to the Consumer 12-02-2020, 5:00 pm View In Agenda

Biography: Pierre Blanchemaison is a digital marketeer with valuable knowledge of the opportunities offered by the digital world. Head of Digital at Nestlé Waters HQ, leading the digital transformation strategy. Currently leading eBusiness (ie digital marketing and eCommerce) and working with 52 Nestle brands across 41 countries through web strategy, brand building taking a data-centric approach, as well as leading in areas such as SEO, content and social media management, analytics and digital innovation. Pierre has great expertise in paid media, owned media and analytics.

Session Details: Q&A session: The Digital Revolution and Marketing Equation – Digitally Engaging Today’s Consumers 13-02-2020, 3:15 pm View In Agenda

Biography: An expert in sustainability and packaging, in combination with a strong international industry law background, Joaquim Quoden has dedicated his work to the field of producer responsibility especially with regard to packaging since November 1992. With a senior role in the following organisations; EPR, EXPRA, DSD, Green Dot, PRO EUROPE, Joaquim is knowledgeable in sustainability regulations and packaging advancements.

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Biography: Hans van Bochove, VP Public affairs and Government Relations at Coca Cola is a key opinion leader in the beverage industry, amongst his responsibilities is the company’s packaging and recycling policy. He joined the Coca-Cola system in 1998 serving as Director Public Affairs and Communications in The Netherlands for nine years. From 2007 to 2011, Hans was Director Public Affairs, Communications and CSR at Starbucks Coffee Company for the Europe, Middle-East and Africa region. He then returned to Coca-Cola in his current role and since March 2017 also serves as Chairman of the European Organization for Packaging and Environment (EUROPEN).

Session Details: A Look into the Crystal Ball – the Future of Packaging & Sustainability Strategy in Beverages 13-02-2020, 12:30 pm Panel: The Running Battle to Solve the Packaging & Sustainability Debate in the Beverage Industry 13-02-2020, 2:15 pm View In Agenda

Biography: Sigrid Bachert has a broad experience in consumer goods & media/entertainment industry with extensive experience across strategic brand management, sales and marketing mix. Having worked across a range of product industries and major brands including premium beverages, premium consumer electronics, national TV-Channel, premium household goods, she has a solid commercial background. Highly knowledgeable with international experience within European and American companies.

Session Details: Creating a Culture of Innovation to Grow your Business 13-02-2020, 12:00 pm View In Agenda

Biography: With 18 years working in the bottled water industry and 14 as Secretary General at EFBW, Patricia Fosselard is an expert in this field. With strong expertise in regulatory issues, scientific and technical affairs as well as matters relating to health and the environment, Patricia advocates the interests of bottled water producers, bottlers and companies at a European and international level.

Session Details: The Three Pillars of Sustainability – What does this mean for your business? 13-02-2020, 4:45 pm View In Agenda

Biography: Senior Executive, expert in international marketing and sales direction functions, developed roles in 5 continents and in 4 different languages. EMBA for IESE (#1 Executive Programs, Financial Times 2019). Responsible for the Global area of Value generation for the Channels (ON&OFF). From the strategic plan design and the evolution of the platforms for each brand in the portfolio up until the implementation in the markets (70 worldwide). Passionate about the marketing of premium products and services and international development and competitive strategy. Experienced both in starting from the envisioning and creation of projects and products up until the materialization and implementation of their correspondent teams, processes and resources.

Session Details: Panel Discussion: Looking at premiumisation in No & Low Adult Beverages – Will its full potential be reached as a mainstream category or a niche category? 12-02-2020, 4:00 pm Innovation in Consumer Experience and Product Design 13-02-2020, 11:00 am View In Agenda

Biography: With more than a decade's experience in both alcoholic and non alcoholic beverages, Moritz has achieved growth for brands and developed strong partnerships with international and national manufacturers. Starting out initially in Austria's biggest private brewery (Stiegl) as Head of Sponsoring with strong relation to product management and PR managing exclusive brands and products such as Bionade and Carlsberg. From 2011 Moritz was responsible at Ammersin for partnering with several brands which still see continuous growth today. Some success stories under Moritz's care are: Fentimans,  Orangina, PERRIER and BIONADE.  2013 saw further portfolio development of non alcoholic brands as well as beer and ciders (introducing Spirits and Prosecco from 2015) to the whole nation. Ammersin is known for it's strong role as a net of wholesalers with an increasing influence in retail stockists.

Session Details: Q&A Session: Digging Deep into Distribution Channel Decisions 12-02-2020, 5:30 pm View In Agenda

Biography: With an university degree in mechanical engineering, Pablo Fiorentini has acquired about 10 years experience in the PET packaging industry. Former resident Account Manager for Brazil and Latin America, he is gaining global responsibilities within the company. Pablo is today SIPA Global Sales Director, Preform Systems & Tooling.

Session Details: Manufacturing PET Bottles in the Circular Economy Era 13-02-2020, 1:00 pm View In Agenda

Biography: Tom has over 10 years experience in FMCG across a breadth of categories. Most recently though, he and a team of like-minded entrepreneurs, product scientists and brand builders grouped together to form OTO International Ltd. OTO, which translates as 'sound' in Japanese, aims to help people discover the amazing power of CBD through thoughtful and effective products that easily and enjoyably fit into our daily lives. Tom has been spear-heading OTO's growth into new territories and is looking at continued ways to ensure OTO remains the thought, brand and market leader in this growing space.

Session Details: Panel Discussion: The Age of Everyday Wellness – is functionality, now as important as flavour? 12-02-2020, 10:00 am The CBD Journey – Is It the Beginning of the Green Rush? 13-02-2020, 4:15 pm View In Agenda

Biography: As a Senior Communications Manager, Michael comes with a solid experience in Management, Public Affairs, Communications and Marketing fields. Since 2005, he has put his knowledge at the service of the European Container Glass industry where he is responsible for the Communications, Marketing and Public Affairs activities in Brussels and throughout Europe. He has built from zero and he coordinates the activities of a network 11 national teams who implement MarCom activities. Michael holds an Executive Master in International Association Management from the Solvay Brussels School Economics and Management, a University Degree in Foreign Languages from the University of Bari, Italy, acknowledged competences in integrated marketing and communications, social media, public affairs, management and leadership. He speaks Italian French, English (mother tongue level). He strives to keep constantly up to date by following training in the context of his current activities (e.g. social media communication, EU Public Affairs, mental coaching).

Session Details: Panel: The Running Battle to Solve the Packaging & Sustainability Debate in the Beverage Industry 13-02-2020, 2:15 pm View In Agenda

Biography:

Frank Engel started at Rousselot in 2018 and holds a Bsc. in Health Sciences and a Msc. in Health Food Innovation Management. Frank is based in Rousselot’s headquarter in Son, the Netherlands and in his role he is in close contact with R&D, application lab and quality department as well as commercial and technical support teams in all Rousselot’s 6 sales regions.

Session Details: Collagen Peptides: Benefits and opportunities in beverages 13-02-2020, 11:30 am View In Agenda

Biography: With over 15 years of Sales & Marketing experience, in 2017, as a result of an innovative project awarded by MBA Executive of the MIP Politecnico di Milano, Eugenio launches MeMento, the first Mediterranean Distilled Non-Alcoholic Blend designed to be mixed in cocktails. Eugenio is an active member of the Low and No ABV community, and with his brand participates as a speaker to the mist influential world industry summits.

Session Details: Premiumisation in the No & Low through a Unique Multisensory Mediterranean Experience 12-02-2020, 3:00 pm Panel Discussion: Looking at premiumisation in No & Low Adult Beverages – Will its full potential be reached as a mainstream category or a niche category? 12-02-2020, 4:00 pm View In Agenda

Biography:

Pierre Corvisier is Global Director of New Services at Hillebrand, the global leading service provider in the forwarding, transport and logistics of wine, spirits, beer and other products that require special care. True wine lover, he has over 35 years of experience in the beer, wine and spirits industry. He held several business development positions in the company, first for France and then at a corporate level for 90 offices. He is now developing logistics solutions with a strong focus on innovation, beverages integrity in shipping and compliancy in sustainability.

Session Details: Transportation: How to reduce your carbon footprint 12-02-2020, 2:30 pm View In Agenda

Biography: Jack is responsible for GlobalData's non-alcoholic beverage consulting. He spends his days scoping and delivering a wide variety of beverages projects on behalf of global players. Jack has ten years' experience in FMCG strategy - in both consulting and data analytics roles - and previously worked for NPD Group and Kantar. His insights on various consumer markets have been featured in The Economist, The Telegraph, and numerous industry publications.

Session Details: Hot topics in Non-Alcoholic Beverages - where does the growth lie? 13-02-2020, 2:45 pm View In Agenda

Biography:

Carmen has been working in the PET packaging industry for almost a decade and she has led, as Key Account Manager, very important projects of some of the most well-known international brands of the biggest players of the global market.

 Carmen also plays an integral role in new business pitches and holds responsibility for the effective on-boarding of new clients. As Area Sales Manager Design Services, she is now responsible for the development and achievement of sales through design projects which involve conceptual design and branding activities.

Session Details: The Magic Formula Loved by Consumers 12-02-2020, 12:50 pm View In Agenda

Biography:

Sarah is a Technical Sales Manager with over 15 years’ experience in coloring foods and flavor industries. Prior to joining GNT in 2010, Sarah worked as a Application Technologist and Category Manager Juices and Nectar for Firmenich. In her role as technical Sales Manager she  developed strong partnerships with international and national customers.

Session Details: Roundtable Discussions 13-02-2020, 9:00 am View In Agenda

Biography: Lucia Vilsecker is a marketing professional.  She is from Vienna and was educated in Political Science with a Master’s degree in History.  Working with both agency and brand, Lucia has become an expert in digital and social marketing.  Over the past five years Lucia has been building ‘all I need’ from a beverage start-up into one of the fastest growing and most well respected brands in Austria.  As Head of Marketing she worked with the two founders to stay true to the ideals of highest quality, natural ingredients which are both vegan and organic.  In addition, despite the cost and complexity, they made ‘all I need’ the first CO2 neutral beverage brand in Austria.  ‘All I need’ is available in all major retailers in Austria and the brand has been recently acquired by Capri-Sun. At the end of last year, it was launched in Germany and Switzerland.  Lucia continues to be responsible for the brand marketing, but now on an international level.

Session Details: Panel Discussion: The Age of Everyday Wellness – is functionality, now as important as flavour? 12-02-2020, 10:00 am Generating Growth with Healthy and Sustainable Brands 13-02-2020, 5:15 pm View In Agenda

Biography: Ewan is an Assistant Vice President covering EU Beverages with over 6 years’ experience in the Financial & Manufacturing industries. Ewan joined European Staples in 2017 covering large cap Food & HPC and was ultimately lead analyst on the sectors before switching to Beverages. Prior to joining Equity Research Ewan worked on the UK strategy team for Barclays Corporate & Investment bank and was also an analyst in FIG. Ewan has a Master's degree in Mechanical Engineering and a Diploma in Industrial Studies from Loughborough University, he has also passed both level 1&2 from the CFA program.

Session Details: Spotlight: Emerging Markets and Growth Opportunities 12-02-2020, 11:20 am View In Agenda

Biography: Stewart Howard is the European Ambassador for Seedlip, the world’s first distilled non-alcoholic Spirits. With a background managing bars in London for restauranteurs including Mark Hix, Stewart’s expertise in cocktails, menu development and training has enabled Seedlip & Aecorn to be championed by many of Europe’s best cocktail bars and restaurants. A keen cyclist, nature lover and Biomimicry student, Stewart is the embodiment of a modern day drinks industry brand ambassador.

Session Details: Disrupting Happy Hour – The power of No & Low Spirits, Beer and Ciders 12-02-2020, 2:00 pm Panel Discussion: Looking at premiumisation in No & Low Adult Beverages – Will its full potential be reached as a mainstream category or a niche category? 12-02-2020, 4:00 pm View In Agenda

Biography:

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Biography: Paolo Cavalsassi lives in Rome with his partner Rossana and has three children, Marco, Jacopo and Vittoria. While he was studying Business Economics, he founded with three friends of his the AIESEC (among the largest student organizations in the world) Local Committee Roma Tre and was then appointed Chairman of the National Committee. This experience led him to start a deeply international career characterized by the participation in two start-ups (WorkingDay and Sybari Software) as Country/Territory Manager for Italy and Eastern Europe countries. In 2005, he joined Microsoft, where he accrued experience in defining, managing and growing highly performing sales team focused on extremely innovative projects. He held positions in most of EMEA (Europe, Middle East and Africa) and later moved to the US where he was responsible for developing his group’s business for Latin America. After going back to Italy he was Commercial Director for Corporate, Telco, Media & Retail customers and subsequently he was in charge of the strategic partnership with Hewlett Packard Enterprise in the Microsoft Corporation team. He loves travelling, meeting new people, being captured by curiosity.

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Biography: After earning a Master’s Degree in Management Engineering with a specialization in Energetics, he embarked on his professional career with a 4-year stint as Product Management in Riello, a producer of heating systems. Then he joined Saeco (acquired by Philips along the way) as Marketing Manager, taking care of the business development of coffee and hot beverages appliances and dispensing equipment for both B2C and B2B channels, including Horeca, Office and Vending. During his eight years there, he contributed to the launch of some product platforms that are still best-sellers in the industry even today. After a few years in the automotive business (with Dana, a global USbased multinational), Daniele once again entered the amazing world of beverage dispensing by joining the Celli Group in April 2018. He lives in Verona with Francesca, loves volleyball and tennis (unfortunately not practising any longer...), as well as riding bikes and playing music with his cover band.

Session Details: Beyond the Bottle: The digitalization of beverage consumption for a new, engaging and sustainable drinking experience 12-02-2020, 9:30 am Roundtable Discussions 13-02-2020, 9:00 am View In Agenda

Biography: Francesco Mercurio joined Celli as Sales Director for the UK Water Division. Over the span of his career, he has owned a bar & restaurant, sold draught beer and soft drinks and spent the last 5 years with JDE - a large €5 billion coffee company running the field sales team for the UK selling into hotels and leisure markets. Francesco has over 20 years of direct sales experience and has extensive knowledge of sales strategy setting, building successful sales teams plus growing existing and new customer portfolios. Francesco is married and has one daughter, he loves cooking and is also an avid Scuba diver, so reducing plastic waste is a cause close to his heart”.

Session Details: Roundtable Discussions 13-02-2020, 9:00 am View In Agenda

Biography: Sue has been working in the commercial team for PureCircle for 8 years. Graduating in linguistics (French, Spanish) and with a CIM Diploma Sue has over 25 years’ experience in international marketing and business development in the food and beverage industry and has held a range of Global and EMEA commercial positions living and working in both the UK and Spain.

Session Details: Stevia Innovation in Non-alcoholic DrinksStevia Innovation in Non-alcoholic Drinks 12-02-2020, 11:50 am Roundtable Discussions 13-02-2020, 9:00 am View In Agenda