Exploring dairy innovation: matching expectation and growth prospects
The annual Diary Innovation Summit returns to Amsterdam for its 3rd edition, with the mission to provide valuable information on the latest challenges and key innovations affecting the fast paced industry; from sugar reduction to sustainability, clean label to customer engagement, this event is shaping out to be the largest Dairy Innovation Summit to date!
The everyday consumer has been powered by the World Wide Web, with such technology at hand; their knowledge on the importance of nutrition and health benefits (clean label, protein levels, organic produce and sugar reduction) has exceeded the traditional norm.
This modern trend provides the perfect platform for dairy businesses to capitalise on, by utilising effective communication and highlighting health and nutritional advantages, firms can alter perception of dairy products to drive consumption and customer engagement. Thus such change calls for businesses to reconsider their approach to dairy innovation and manage expectations in the most effective manner.
As these changes in the market gathers pace, the magnitude to develop an effective and sustainable strategy to prosper is enormous. The Macro-environment in the demand and supply of milk holds an important outlook for many dairy businesses; likewise, the dramatic growth of organic dairy will contribute significantly to adjustments made in the near future.
Furthermore, the results from consumer driven trends have led to a shift in demand for substitute products (Kefir, Quark and Donkey milk), as it offers higher nutritional value and health benefits; in addition to sugar reduction in traditional dairy goods, the implication of these changes are crucial to sustaining long term success.
All to be discussed at this year’s event!
Judith Bryans | Chief Executive | Dairy UK
Kirsti Wettre Bronner | Head Nutrition R&D | TINE
Nicholas Saphir | Executive Chairman | Organic Milk Suppliers Cooperative
Riette Blackwell | Regional Marketing Director EMEA | Fonterra
Neil Hendry | Global Head of Consulting | GlobalData Consumer
Natasha Bowes |Owner | Bio-Tiful Fairy LTD
Pierluigi Christophe Orunesu | Founder | Eurolactis Group
With numerous case studies and enlightening guest speakers, we intend to provide you with answers to the most demanded topics in dairy innovation; alongside this, this summit provides you with the chance to network and exchange thoughts with like minded individuals in the dairy industry. Book now to ensure your place at this year’s Dairy Innovation Summit 2017! http://www.arena-international.com/dairy/ or email us at: firstname.lastname@example.org for more information.
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