Next Gen Insights
A range of solutions for gathering insights were on show at the 2017 event, as the future of retail technology progresses rapidly.
VR and AGR are two area which are already seeing introduction to the retail space, offering customers the chance to experience products and brands in a completely new environment. The question for many is, how long until these systems will see widespread usage, and where will they work best? The questions are still being answered, and we will have to wait and see to establish the use of such technologies in relation to shopper insights.
The Smartphone is being deemed by many as the bridge between the online and offline shopping channels. With so many shopping journeys made on the new mobile, what is the future for this device as a tool for gathering shopper insights? A further look at the game-changing device will be explored further in 2018.
Stay ahead of the game when it comes to retailer and brand technology – reserve your space at Executing Shopper Insights 2018 now!
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