Next Generation Nicotine Delivery USA 2022

• How to effectively design nicotine products that meet the FDA regulation standards
• How to improve your nicotine product in light of FDA regulations
• Discussing the technical challenges around the development of less harmful nicotine products (i.e., chemical standards, protocol, product qualification and evaluation of the product)
• How to properly brand, market and release innovative nicotine products that meet the PMTA regulations

Available for an Additional Sponsor Panellist

eLiquidTech

• Introduction to Tobacco Harm Reduction
• Heated Tobacco Product (HTP): Principles & Background
• Assessing the risk profile of HTPs
• Smoker migration to HTPs across the globe
• Exploring the regulatory approaches in the US

• E-cigarettes have been demonstrated to be more effective in promoting smoking cessation compared to NRT and medication
• Currently in the UK, e-cigarette nicotine strength is capped to 20mg/ml. Many smokers find this ineffective in cravings relief
• The MAA pathway allows manufacturers to gain authorization to sell e-cigarettes with nicotine strength over 20mg/ml
• Significant harm reduction can be achieved by manufacturers offering licensed products over 20mg/ml
• This can help de-escalate the nicotine dose to consumer product sub 20mg/ml levels
• The creation of bespoke off-ramping journeys for smokers, with medical supervision during the doses most associated with the high potential for abuse liability provides manufacturers with new, impactful opportunities in the UK market, and provides smokers with a more effective means to stop smoking

• Altria’s approach to harm reduction
• Evidence supporting the reduced risk potential of OTDNs (e.g., reduced harmful and potential harmful constituents compared to cigarette and smokeless tobacco)
• OTDN products as a viable substitute for adult tobacco consumers
• Importance of accurate product communications to adult tobacco consumers

• Examining the importance of a proper anti-illicit trade team
• How to choose a service provider
• Assessment of your brand / Counterfeit, do you have a problem? Eric Hawk will address ways to understand if you have a counterfeit issue, and help you identify where the issue may be
• Creation of an action plan and strategy
• Completing proper investigations with engagement
• Evaluation and dissemination of information in the proper format for action
• How to best document results and follow up

• In light of the pandemic, how to identify, target and aid consumers who want to quit combustible tobacco products, minimise risk and want to seek less harmful alternatives
• Identifying the different types of new consumers, and how to best adapt to their habits, expectations and preferences
• Understanding consumer culture in order to provide a better consumer experience

• Allison Boughner shares her personal story about how vaping saved her life as a less harmful alternative to cigarettes
• Understanding how regulations and legislations affect customers, i.e., the mail ban and how customers can no longer have their products sent through post
• Destigmatising the vaping industry and educate consumers on its benefits, especially when one wants to quit smoking

• How RRP retailers are creating world-class experience
• The importance of educating the consumer
• The connoisseur consumer: how to engage and win them
• Merchandising, Marketing, Messaging: creating the perfect in-store experience
• Recommendations to grow sales in the next 5 years

• The Vape Market post-PMTA and how it is affected by the growth of disposables and synthetic nicotine
• Assessing results from the most recent ECigIntelligence US Vape Store and US Consumer surveys
• Evaluating scenarios for nicotine pouch growth and likely regulatory response
• The Battle for the US Heated Tobacco Market: When will IQOS relaunch?

• Understanding where commercial opportunities lie within the nicotine industry despite the saturation of products
• How to create competitive nicotine delivery devices and products that meet the standards of both the consumer and FDA regulations
• How to leverage the pandemic led online channel to attract new consumers

Zanoprima

• Discussing the various types of E-liquids on the market, i.e., nicotine salts and freebase nicotine, and how to best market these to the new consumer landscape
• Identifying and evaluating the best machinery and equipment for E-liquid production
• What is the next E-liquid product?

• Examining why disposable vapes are currently the #1 choice amongst consumers in the U.S. and how that is played into youth use
• Evaluating the extent to which the flavour ban in the US has impacted youth use of e-cigarettes
• Exploring which measures businesses should put in place in order to reduce and stop the vast amount of youth smokers
• Interpreting data to uncover reasons why the youth is attracted to tobacco and nicotine products

• Discussing the latest FDA regulations on cannabis, CBD and nicotine products, and how these affect the marketability and saleability of these products
• Finding out the best ways to destigmatize cannabis products to educate consumers
• Providing consumers with a regulated form of cannabis products instead of having them access it through underground channels or the black market

• Mapping out the different types of nicotine delivery devices, i.e., juuls and pod-mods, and identifying their key differences
• Uncovering what the consumer of today looks for when it comes to next generation nicotine delivery devices
• How to design next generation nicotine delivery devices with competitive features, such as airflow ability
• How to build a visual culture around vapes to increase their attractiveness to consumers of today in the same way that cigarettes have done for years

• Investigating the future of vapes as a replacement of cigarettes