Packaging and Converting Executive Forum 2020
Imperial Riding School Renaissance Vienna Hotel
11th-12th March, 2020
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Packaging and Converting Executive Forum 2020
DAY 1|11th March 2020
DAY 2|12th March 2020
Conference Schedule
Business Meetings
8:50 am Chair’s opening remarks

Michaёl Nieuwesteeg
Managing Director, NVC - Netherlands Packaging Centre
9:00 am Section One: Packaging in Circular Economy
Keynote Address: Navigating a roadmap for circular packaging
- Understanding EU regulations and consumer behaviour
- Understanding what is expected from producers moving forward
- Opportunities and challenges of applying packaging in different ways

Hans van Bochove
Vice President, Public Affairs & Government Relations
Coca Cola European Partners
9:30 am A Look into the Impact of Corona Virus on Packaging
Q&A Session

Max Kaye
Director of Packaging Consultant
Global Data
10:05 am Industry Experts Discussion: Exploring how key industry players are navigating a roadmap for circular packaging
- Understanding material producers, brand owners and retailers commitments to the circular economy and packaging
- Where are the business and innovation opportunities in the new plastics or cardboard economy?
- What key challenges are the industry facing and will need to overcome in order to achieve that future circularity?
- How will current business models have to adapt to navigate through the existing landscape? How can companies work together to find a solution to the ongoing plastic waste problem?
- What’s the best approach to bring awareness to employees and consumers?
- 2020-2025 Vision – setting up targets and making a better footprint
- Creating a packaging revolution to save the planet through collaboration – future strategies, plans and projects towards CEP

Werner Koessler
Senior Sustainability Manager
SWAROVSKI

Chris Daly
VP Supply Chain Strategy, Transformation and Sustainability
PepsiCo Europe and Sub Saharan Africa

Nick Gumery
Creative Buyer for Packaging
Lush Cosmetics
10:40 am Getting into the mind of the consumer and addressing their needs for circular packaging
• Consumer perspectives on packaging materials used by brand owners – is paper better than plastic?
• What solutions should retailers and brand owners be seeking? Plastic-free? Compostable? Recyclable?
• Understanding consumer desire vs usability and actual consumer experience
• How are packaging companies and consumer goods addressing consumers perception of plastic and getting it right
Per Stoltz, Circular and Waste Manager of Sustainability, IKEA Group

Per Stoltz
Circular and Waste Manager of Sustainability
IKEA Group
11:15 am Morning refreshments and networking
11:50 am Section Two: Packaging Design & Artwork Development, Safety & Technologies
Eliminate Waste in Packaging – The Importance of Getting it Right-First-Time
- Eliminating waste by implementing tools to facilitate right-first-time packaging
- Streamlining processes to improve control and eliminate redundancies or potential errors
- Diminishing excess materials by reducing packaging recalls and excess waste from damages packaging
- How packaging trends like innovation, agility, collaboration, and sustainability are connected
- Looking at collaborative digital packaging technologies which enable right-first-time packaging to help support sustainable practices
- The importance of a connected content management solution for packaging processes to increase sales and decrease time to market

Stephanie Jabs
Pre-Sales Solution Architect
Esko Brand Solutions

Steffen Bruck
Business Development Manager for DACH
Esko Brand Solutions
12:25 pm Latest research on safety, child resistant and tamper evident systems and innovative solutions containing recycled content
- How packaging can help to keep authenticity of the product and prevent fraud
- Analysis and practicalities of technology solutions available in the market to protect originality of the products in F&B and Pharma
- What works and outstanding concerns

Stephen Wilkins
Chief Executive Officer
Child Safe Packaging Group
12:55 pm Lunch and networking
1:55 pm Section Three - New Materials and Material Production
Panel Discussion: How packaging materials are adapting in an increasingly changing consumer market context in trends across F&B, Cosmetics, Pharma, Perfumery and Personal Care
- What are the challenges and opportunities in terms of packaging materials and how does this affect your future strategy?
- How do these challenges translate in a strategic approach and impact the decision making process?
- What are the key environmental and economical strategies in packaging materials in multi sectors that reflects consumer needs and drives investment decisions?
- Where do we see the role of plastics, glass, metal and paper in 5 years? What can the industry do now to prepare for an uncertain future?
- Understanding which materials are more eco-friendly in terms of collection, production and conversion to increase sustainability in supply chains#
- How to respond to consumer demands for truly sustainable packaging materials?
- How to better communicate with the consumer regarding their expectations of sustainability?

Tony Waite
President
APEAL, The Association of European Producers of Steel for Packaging

Adeline Farrelly
Secretary General
FEVE Beverage

Dr. Russell Dunn
R&D Packaging Team Manager
Britvic Soft Drinks
2:30 pm Workshop: PUMA project- making an end to packaging as an environmental issue worldwide in the coming decade
- Ending the problem of packaging as an environmental issue worldwide: the PUMA project (Packaging Upcyclable Materials Accelerator)
- Statistics, definitions and challenges in becoming sustainable
- Environmental consequences and actions required

Michaёl Nieuwesteeg
Managing Director, NVC - Netherlands Packaging Centre
3:05 pm AFTERNOON REFRESHMENTS AND NETWORKING
3:40 pm Ready for real recycling?
- Amid a changing legislative landscape, are 2025 recycling targets achievable?
- What is true circularity?
- Re-defining the waste hierarchy
- What APEAL is doing to help increase material recycling rates

Tony Waite
President
APEAL, The Association of European Producers of Steel for Packaging
4:15 pm Section Four: Cutting-Edge innovation in Recycling and Waste Control
Brand owner’s approach towards future Circularity in Plastic Packaging
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- Analysing global pledges from the big names, to understand their difficulties and opportunities to move forward
- Identifying the full product life cycle (Current, tomorrow, future)
- Assessing our expectations on recycling with a focus on polymer flow outlook for 2040 – 2050
- Discovering Open & Closed loop applications made of recycled plastics to find innovative solutions
- Discussing the role of EPRs in Europe
- Highlighting Orkla case studies within sustainability projects to discover positive developments in sustainability

Pavel Komůrka
Packaging Innovation – Sustainability Coordinator
Orkla ASA
4:50 pm PET as solution for sustainable plastic packaging
- Closed loop PET recycling
- Implementation of sustainability and functionality in PET packaging

Tom Anthierens
R&D Manager
Resilux Group, Poly Recycling

Philippe Blonda
Business Development & Marketing Director
Resilux Group, Poly Recycling
5:25 pm Case Study: New approaches by firms in reducing waste
- Strategic efforts and approaches by the firm to drive waste control policies
- How to reduce costs whilst reducing waste in packaging manufacturing
- Practical examples of enhancing packaging in a sustainable way

Werner Koessler
Senior Sustainability Manager
SWAROVSKI
6:00 pm Chair’s summary and close of conference
8:20 am Registration and refreshments
8:50 am Chair’s opening remarks

Michaёl Nieuwesteeg
Managing Director, NVC - Netherlands Packaging Centre
10:05 am Business Meeting 1
11:15 am Business Meeting 2
12:25 pm Business Meeting 3
12:55 pm Lunch and networking
1:55 pm Business Meeting 4
2:30 pm Business Meeting 5
3:05 pm Business Meeting 6
3:40 pm Business Meeting 7
4:15 pm Business Meeting 8
5:25 pm Business Meeting 9
6:00 pm Chair’s summary and close of conference
Conference Schedule
Business Meetings
8:20 am Registration and refreshments
8:50 am Chair’s opening remarks

Dominic Cakebread
Director of Consulting – Packaging
GlobalData
9:00 am Section One: Packaging and Converting Executive Forum
Latest market trends of the packaging industry 2020
- An overview of the packaging market and how you can prepare for a post 2020 market
- Latest packaging trends, requirements and insights by segment
- Strategies of packaging companies and consumer goods in addressing consumer demands and perception of plastic, paper, glass and metal materials used in packaging
- The smart packaging as a new norm – how rapidly will the smart packaging market grow in the next 10 years?

Dominic Cakebread
Director of Consulting – Packaging
GlobalData
9:35 am Speaker Hosted Roundtables
Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others.
Each roundtable session lasts for 30 minutes, and delegates may attend up to 2 roundtables
- The circular economy requirements on packaging
- Innovating in packaging design: Design for Intended Use ( DIU)

Michaёl Nieuwesteeg
Managing Director, NVC - Netherlands Packaging Centre

Dr. Russell Dunn
R&D Packaging Team Manager
Britvic Soft Drinks
10:40 am Morning refreshments and networking
11:15 am Section Two: Brand owners insights
Cost reduction by tailoring shipping packages to meet the needs of the end user through double stacking
Updates about actual progress made by forward-looking brand owners towards achieving the circular economy goals
- Practical insights into how to make packaging more reusable and giving packaging longer operation
- What needs to change to accelerate their progress?
- Changing mindsets towards responsible packaging within industry

Nigel Diment
Global Head of Packaging
Norgine
11:50 am Sustainable Packaging choices for a brand owner - Navigating conflicting data and priorities
- How is Britvic positively responding to the rapidly changing packaging environment?
- What are the Britvic packaging choices for Soft Drinks and how do they compare? Is the consumer always right? Not when it comes to packaging sustainability!
- Data-driven decisions to deliver the right strategy

Dr. Russell Dunn
R&D Packaging Team Manager
Britvic Soft Drinks
12:25 pm An eco-friendly and efficient packaging material to support brand owners in their circular economy strategy
- Looking at “plastic free” plastics in compliance with new regulations to consider new packaging materials
- Enhancing recyclability of high barrier packaging to better achieve sustainability goals
- Analysing a newly developed eco-friendly alternative to barrier material to ensure food preservation
- Developing an innovative and client centric approach to create new business opportunities

Jorge Garcia Perez
VP Sales and Marketing
Lactips
12:55 pm Lunch and networking
1:55 pm Section Three: Customer focus and engagement
Fireside Chat
Packaging; Communication, Collaboration and Change to deliver a successful product in the consumer eco-age
- What is the ethos of the brand and how did it start?
- What packaging goals have you achieved so far and what are you working on to increase your sustainability accomplishments?
- What are the challenges in developing 100% recyclable packaging in perfumery and what are the options to overcome this?
- How has the high-end consumer responded to your eco-packaging and eco-offering as a whole?
- What does the future of packaging look like in perfumery and body care?

Rolando Stefanos Zabban
Managing Director of Sana Jardin
2:30 pm Ready for real recycling?
- Amid a changing legislative landscape, are 2025 recycling targets achievable?
- What is true circularity?
- Re-defining the waste hierarchy
- What APEAL is doing to help increase material recycling rates

Tony Waite
President
APEAL, The Association of European Producers of Steel for Packaging
3:05 pm Afternoon refreshments and networking
3:35 pm Section Four: Package Design and E-commerce
The changing role of designers in the packaging industry
- The evolution of the designer role from meeting production guidelines to end-user needs
- What design can do for recyclable packaging
- How to integrate packaging design into a pack that can be taken apart easily for a more healthy future?
- How to create pack design with customer DNA in mind and how customer want to be perceived by an end-user
- How to visualise effectively and what designer of the future looks like

Steve Honour
Design Leader
Diageo
4:05 pm Chair’s summary and close of conference
8:20 am Registration and refreshments
8:50 am Chair’s opening remarks

Dominic Cakebread
Director of Consulting – Packaging
GlobalData
9:00 am Business Meeting 10
10:40 am Business Meeting 11
11:15 am Business Meeting 12
11:50 am Business Meeting 13
12:55 pm Lunch and networking
1:55 pm Section Three: Customer focus and engagement / Business Meeting 14
Please attend Conference Schedule or this Business Meeting 14
2:30 pm Business Meeting 15
3:05 pm Afternoon refreshments and networking
4:05 pm Chair’s summary and close of conference
SPONSORSHIP ENQUIRIES
To enquire about sponsorship opportunities for the conference, please contact:
Nick Dodd
Senior Sponsorship Sales Manager
T: +44 (0)20 7936 6630
E: nick.dodd@arena-international.com
SPEAKER OPPORTUNITIES
The programme for PACE Europe will be devised in collaboration with industry. If you would like to take part contact our production team at
Amy Avanzato
Programme Manager
T: +44 (0) 207 9366 605
E: amy.avanzato@arena-international.com