Retail Banker International Asia Trailblazer Awards Categories 2018

1st January, 1970

Retail Banker International Asia Trailblazer Awards Categories 2018

The RBI Asia Trailblazer Awards are regarded as the most credible in the industry.

The awards are based on a rigorous selection process which starts with nominations from industry professionals, including the readership of Retail Banker International. Nominees are then shortlisted and submitted to a panel of judges who decide the finalists in each award category and the overall winner and highly commended.

If you have an initiative that you are proud of, request your nomination pack by emailing

Please see below the full list of award categories:


Products and Service Awards

Excellence in Mass Affluent Banking

Excellence in Service Innovation

Excellence in SME Banking

Best Initiative in Financial Inclusion 

Best Credit Scoring Innovation

Best Mortgage Offering

Best Loan Offering 

Best Savings Plan Offering

Best Bancassurance Product 

Best Card Offering 

Best Payments Innovation 

Best Retirement Product or Service Initiative 


Process and Strategy Awards

Excellence in Loan Origination

Excellence in Client On-Board and Communication

Excellence in Business Model Innovation

Dynamic Third-Party Collaboration 

Best Innovation Programme

Excellence in Customer Centricity


Marketing and Communication Awards

Best Social Media Marketing Campaign

Best Digital Marketing Campaign

Excellence in Internal Communications

Excellence in Social Media- Customer Relations and Brand Engagement

Best New Product, Service or Innovation Launch 

Best Loyalty Programme 

Most Creative Marketing Collaboration

Best Marketing Campaign- Overall


Channel Innovation Awards

Most Innovative Branch Offering

Best ATM Innovation

Excellence in Internet Banking- Overall

Excellence in Internet Banking- Cross Border

Excellence in Mobile Banking- Overall

Excellence in Mobile Banking- Customisation

Best App for Customer Experience 

Best Mobile Wallet Initiative 

Best Multi-Channel Offering 

Excellence in OmniChannel Integration


People Awards

Best Graduate Employment Scheme- Retail Banking

Best Staff Training and Development Programme

Excellence in Employee Engagement 
Best CSR Initiative


Trailblazer Awards

Trailblazer of the Year 2017 (Individual)

Trailblazer of the Year 2017 (Institution) 


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