Alessandra Chies, currently working as China IP and Brand Protection Chief Counsel in the leading Italian Firm Barzanò & Zanardo, has a decade of direct experience in assisting European and International companies on Intellectual Property Rights prosecution and enforcement, mostly focusing on China Laws and practices, standing that she lived in Beijing for 8 years and managed a Law Firm specialized in IP Registration and protection strategies.
Alessandra’s focus was of conducting administrative, civil and criminal actions, with special dedication on online sale of counterfeits, customs border protection, trademark and design registration strategies and prosecution actions. Alessandra is currently External Expert of the China IPR SME Helpdesk of the European Chamber of Commerce and collaborated with the EPO-MOFCOM EU-China Project for the Enforcement of IPR (IPR2). She often invited as speaker to seminars and workshops around Europe, related to IPR protection in China.
Alessandra holds a magna cum laude Law degree from the University of Bari, Italy, an LLM in international and European Business Law from Anglia Polytechnic University, Cambridge and a further Master in IP Law with a special focus on Chinese IP Law from Milan Polytechnic University in collaboration with Tongji University- Shanghai. She speaks Italian, fluent English and basic Mandarin.
Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the
If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:
+44 (0)20 7936 6948