Alex started his career as a designer at the Opera & Ballet Theatre, he then moved on to create the stage designs at the Royal Shakespeare Company. A Hospitality design career followed naturally – the stage life is often compared to the life of Hotels where the guests become actors in their fantasy world of dream destinations and Grand Hotels. Every design therefore always has a narrative and a connection to the location and culture.
Alex has a deep understanding of the luxury market and takes an innovative approach to timeless elegance and chic dramatic interior architecture, incorporating the latest technology to satisfy the contemporary lifestyle of today.