Amy Christiansen Si-Ahmed

1st January, 1970

Amy Christiansen Si-Ahmed

Founder of the socially conscious, luxury fragrance house Sana Jardin Sana Jardin was built on the principles of a circular economy; their alternative business model enables women in the supply chain to become microentrepreneurs by upcycling the waste products from perfume production. The brand’s Beyond Sustainability™ model empowers the floral harvesters with the skills and materials they need to increase their wages through commerce, not charity. The company illustrates that luxury business can be used to drive social change. Sana Jardin contributes to the United Nations Sustainable Development Goals for 2030, to empower women (goal 5), promote sustainable economic growth with full, productive employment (goal 8), and ensure sustainable production practices (goal 12). Sana Jardin launched in 2017 and now retails in eighty luxury retailers globally including Harrods, Net-A-Porter, Liberty, Galleries Lafayette and Harvey Nichols. The brand has been featured widely in the press including the New York Times, Vogue, The Financial Times, Harper’s Bazaar and Forbes. Amy is considered a thought leader in the sustainable luxury space and has delivered talks at a variety of conferences including Google, Cosmetic Executive Women, and the Costa Rica Sustainable Fashion


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