Carys Smith has been at the forefront of developments in legislation that affect advertising standards and regulations which impact FMCG industries at Ayton Global Research since 2012. This knowledge has been put to good effect when working closely with international clients including Walgreen Boots Alliance, Meiyume, Oriflame, PZ Cussons, Acheson & Acheson, S&J International, Guthy Renker, Jalco, The Body Shop and many more.
Carys has designed, overseen and managed studies for over 250 clients and is in a great position to lecture about global trends in FMCG industries, consumer research and claims testing.
Carys has travelled globally to countries within Asia, Europe, the USA and more to provide lectures and discussions on the topic of advertising, testing methodologies, claim substantiation and the regulations and laws which surround this process.