Charles Brand

1st January, 1970

Charles Brand

Charles Brand is President of Tetra Pak Europe & Central Asia, and a Tetra Pak Global Leadership Team member. He was appointed to the role in April 2019, with overall responsibility for the company’s product portfolio, marketing and sales activities in Europe & Central Asia.

Charles joined Tetra Pak in 1985 as an Electronics Development Engineer in the Automation department of the company’s Research & Development (R&D) division. In 1992 he was named Vice President of R&D for Tetra Rex Packaging Systems and, two years later, he was appointed Managing Director of the company’s Flexible Packaging Systems business. He subsequently held a number of other senior management positions, including Managing Director of Tetra Pak Taiwan and Executive Vice President, Product Management & Commercial Operations Tetra Pak Group before being appointed to his current role in 2019.


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