After earning a Master’s Degree in Management Engineering with a specialization in Energetics, he embarked on his professional career with a 4-year stint as Product Management in Riello, a producer of heating systems. Then he joined Saeco (acquired by Philips along the way) as Marketing Manager, taking care of the business development of coffee and hot beverages appliances and dispensing equipment for both B2C and B2B channels, including Horeca, Office and Vending. During his eight years there, he contributed to the launch of some product platforms that are still best-sellers in the industry even today. After a few years in the automotive business (with Dana, a global USbased multinational), Daniele once again entered the amazing world of beverage dispensing by joining the Celli Group in April 2018. He lives in Verona with Francesca, loves volleyball and tennis (unfortunately not practising any longer…), as well as riding bikes and playing music with his cover band.
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