Gary Elliott is Head of Category and Shopper Marketing for Biotiful Dairy sitting on the Senior Management Team. Gary has extensive experience building category strategies and compelling shopper campaigns, working across both retail and manufacturing for market leading companies including Tesco, Danone, Cadbury and GSK.
As category leader, Biotiful is committed to driving natural health. Having joined the business in the Summer of 2020, Gary is excited to focus on accelerating the category well and truly into the mainstream in the UK.