With more than 20 years experience in the refreshment sector and ex general secretary of Europe Pepsico, Iñigo Madariaga is now driving the growth behind green cola in Spain, the greener beverage alternative. Experienced in the beverage industry, Madariaga believes in the success of a product that offers solutions to consumer concerns, without compromising on flavour.
Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the
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