Laura Lepeska is the Senior Brand Protection Specialist for Daniel Wellington AB (DW). She is responsible for DW’s global online brand protection, their global customs and domain program, and their offline enforcement in Europe, India, the Middle East, and Africa. Before joining DW, Laura worked as a Brand Protection Specialist at NetNames Ltd/CSC, an online brand protection service provider in Stockholm, where she gave clients of various sectors insight and expert advice on brand protection and also managed online anti-counterfeiting projects for them. Prior to this, Laura was a Brand Protection Manager at the Finnish mobile-gaming and entertainment company Rovio Entertainment Ltd (now “Rovio Entertainment Corp.”) in Helsinki, where she managed Rovio’s offline and online brand protection strategy for their FMCG products, mobile apps and digital content. Laura holds a Master of Science in Economics and Business Administration degree. In her presentation, she will talk about her experiences and share insights into both anti-counterfeiting online enforcement and the latest challenges for brand rights holders, focusing on social media.
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