Laura Willoughby MBE
Laura Willoughby MBE is co-founder of Club Soda, the Mindful Drinking Movement. Their aim is to create a world where nobody feels out of place not drinking. Club Soda has individuals, drinks brands, and social spaces in its membership.
The inspiration for Club Soda comes Laura’s experience of giving up drinking seven years ago. A campaigner at heart with a background in movement building and politics, she realised that one of the big sticking points was a way to support people to take a self-guided journey to change their drinking.
Club Soda has over 50,000 individual members, have built a venue listing guide for mindful drinkers (clubsodaguide.com) and they run the UK’s only Mindful Drinking Festival which is now in it’s 7th edition. She is author of How to Be a Mindful Drinker, a new book for 2020 published by DK books.
Laura is chair of Imbibe’s No & Low Taste Awards judging panel for 2020.
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