Lorenzo De Plano was a founder of Solace Technologies in 2015. Solace Technologies was a pioneer of open system nicotine salt based products. In July of 2019, Lorenzo De Plano sold Solace Technologies, LLC to Turning Point Brands (NYSE: TPB) for $15.25m. Lorenzo De Plano is now the senior director of the Turning Point Brands new ventures division, which specializes in the development, launch and marketing of new active ingredients products.