Madeline Geday


1st January, 1970

Madeline Geday

Madeline is Director of Global Patient Engagement and Innovation within the Global Clinical Trial Operations group at Merck and Co., Inc. She spearheads the Patient Engagement and advocacy efforts for her organization. In this role, she is responsible for optimizing clinical trial feasibility and execution through integrated data-driven expert analysis and recommendations, while promoting its engagement, development, and opportunities for innovation in recruitment and retention. With a keen focus on the perspective of the patient, she is intent on capturing and integrating the voice of the patient into operational aspects of clinical trial design, feasibility and recruitment and retention. She also works on several collaborative projects surrounding Diversity in Clinical Trials. Her efforts are targeted at creating awareness and education for the need for diversity and inclusion and in late stage drug development. Trained in Health Literacy principles, she has used her knowledge and expertise to champion changes to patient facing materials to ensure health literacy for clinical trial participants, caregivers, and their families around the world.

 

Madeline joined Merck in 2004. She began her work as a Medical Program Clinical Specialist working on several insomnia programs in clinical neuroscience with a focus on patient recruitment and retention. Madeline joined Global Trial Optimization in 2006 where she has spearheaded hundreds of patient recruitment initiatives, served as Therapeutic Area lead for Neuroscience, Ophthalmology, Hematology and Multiple Myeloma as well as Process Owner and Subject Matter Expert for the department. While at Merck, she has helped launch the Clinical Trials Microsite of merck.com; has led multiple voice of the patient projects; and has served as an industry expert in the field of patient engagement, recruitment and retention and heath literacy.

 

Prior to Merck, Madeline held positions in Business Development, Education, and in Clinical Research as a CRA.

 

Madeline received a dual B.S. degree in Psychology and Exercise Physiology from Ursinus College in Collegeville, Pennsylvania and is pursuing graduate coursework in Marketing from Temple University.

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