Though new to ERT, Madeline Geday has more than two decades of senior leadership experience and subject matter expertise within the pharmaceutical industry. After beginning her career as a clinical research associate, Madeline spent 17 years at Merck optimizing both global trials and patient and stakeholder engagement to become director of global patient engagement and innovation, implementing patient-centric methodologies while increasing the diversity of patient representation.
By continuing to incorporate the voice of the patient and other key stakeholders, Madeline provides strategic analysis, enhancement, innovation, and direction at ERT in the areas of patient and site experience, diversity of patient recruitment, health literacy, employee engagement, sales and marketing, and more.
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