Magdalena is a marketing strategist captivated by behavioural, wellbeing and new lifestyle trends. She has over 10years of multi-market experience across trade, client and agency sides. At European tourism association (ETOA) she led campaigns promoting Europe as a destination. Working for marketing agency Accord, she promoted campaigns for various travel clients including hotels and destinations. She has co-organised events with Google London and other partners. Subsequently, Magdalena moved to work on concept development for new openings in Portugal to finally join Vale do Lobo Resort in 2019. Magdalena works on profiling new audiences and designing creative ways of promoting Vale do Lobo’s “effortless resort living” concept and their residential tourism experience. She embraces the need to focus on ‘new luxury’: community-feel, wellbeing, active living, sustainability, growth and contribution. All delivered through integrated campaigns led by social, influencer, content and events campaigns. She regularly speaks at international conferences. As a typical unsettled mind, Magdalena has a keen interest in digital, holds Tourism Management MA, Google Squared Digital Marketing certification and is an MCIM. She is also a mindfulness & flow state coach, passions which she embraces both personally and professionally.
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