Shereen Shaheen


1st January, 1970

Shereen Shaheen

Shereen Shaheen – North Africa Lead – Public Affairs, Sustainability & Communications at The Coca-Cola Company

In her current capacity, Shereen is the North Africa Lead for Public Affairs, Sustainability and Communications for The Coco-Cola Company, based in Egypt. In her career, she led various government relations and strategic communications programs, while specializing in policy and legislative strategy relating to FMCG, technology, telecom, Oil and Gas, international organization and NGOs. Prior to joining Coca-Cola, her last assignment was the Regional Corporate Affairs & Public policy Head for North Africa, Pakistan, Levant & Egypt for Microsoft .

In her 20 years of experience, she led several roles including in Vodafone where she was head of the strategic business communication and change management for 5 years. She was also the Head of Corporate & Brand Communication and Public Policy, MENA, at PepsiCo for 9 years which resulted in building the first world class award winning sustainability & public policy strategy for PepsiCo Egypt and the region. During her time at the World Bank as a Communication and Public Policy Officer, Shereen gained experience in legislative policy and strategy and produced numerous legislative achievements with various regulators. She serves in various boards and associations in Egypt including AmCham, Federation of Industries, and the Junior Business Association .

Shereen’s passions include leading sustainability and government affairs visioning and planning, creating highly-functional work groups and project management with a focus on efficient business models and sustainable solutions. Her projects powerfully serve the impacts of Corporations in Public policy, SDG sustainability programs in waste management and agriculture, job creation , leadership change management and positive strengths-based models and value cultures.

Shereen is an energetic and engaging certified executive coach, trainer facilitator and is fluent in 3 languages.

SPONSORSHIP OPPORTUNITIES

Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the
industry.

If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:

Paul Adams
pauladams@arena-international.com
+44 (0)20 7936 6948

Speaker opportunities

We identify and invite individuals we believe to be the best speakers in the market, if you think you can make a difference to the quality of our events please contact:

Chloe Roberts
E: Chloe.Roberts@arena-international.com
T: +44 (0)207 936 6822