Vikki Head

I am the Customer Insight Manager at Screwfix.  Prior to that I worked within Supply Chain and Merchandising management across both DIY and Luxury retailers including Argos, Homebase and Fortnum & Mason. I manage the insight research we conduct at Screwfix in understanding why our customers behave as they do.  I also gain insight and ideas from our customers to help understand how we maximise our business to continue meeting their needs and improving their experience with us.  This is a very exciting time as Customer Insight is looked to more and more to drive businesses forward and my team are very much at the forefront of that for Screwfix