I‘m a passionate, internationally experienced business leader with an energetic digital spirit based in Hamburg and Berlin, Germany.
In my CEO role at BrewDog I develop, market and sell beers, build brands and create experiences while telling engaging stories around it. It is my responsibility to lead, develop and grow a fantastic team of almost 200 people for the world’s first climate positive brewery. This includes our teams in the brewery, office staff, sales, marketing, digital as well as the hospitality sector.
With our own start up Welttournee Media, me and my best friend turn our travel adventures into media – audio, books and digital content. Since 2018 we developed a travel audio brand for full time working people in Germany. Alongside our own story telling we integrate brand communication of our partners and destinations into our media products. As a spin off of our > 4mio downloads podcast, we are playing live shows across the country. On top of that we are qualified experts giving key notes, do workshops with companies and lectures at Universities on topics like ‚new work’ and ‚destination management‘. We help to increase employee retention by inspiring people how much is possible with their annual 30 days off.
As an individual, I always challenge the status quo and am fascinated by progressive ideas, perspectives and practices. One of my strongest interests is the transformation of our economy and the technologies enabling it to become more sustainable. Since my earliest childhood I spent half the time on the football pitch and love few things more than winning and celebrating within a team.