Cliff Johnson

As both a personal investor and leading a fund in the plant-based space, Cliff has been exposed to the significant changes in the market over the past five years. With a diverse background in Finance and Accounting, both in multi-national corporations and start-ups, Cliff is able to support a non-traditional approach to mission driven investing that Veg Capital brings, raising the bar for other investors within and outside the space. He enjoys working with aligned founders and putting his efforts and resources toward SDG focused solutions to climate change and ending animal cruelty.