Johanna Martin

A Senior Innovation Strategist with deep expertise in disruptive innovation across a wide range of consumer sectors including beverages, consumer health and beauty. As part of the Consumer Disruption team at Cambridge Consultants I help our clients navigate the path from idea to pilot and beyond. Working closely with our technologists, designers and scientists we draw on a broad set of tools across Foresights, Behavioural Sciences, Consumer Insights and Design Thinking. I am excited to be part of the conversation around translating new technologies like AI and biometric sensing into meaningful and desirable use cases for today’s and tomorrow’s consumers.