Karlijn van Ruiten has worked in the drinks industry for more than 15 years; starting at soft drinks firm Vrumona, where she found her passion for marketing. After multiple commercial roles on cider and beer brands for HEINEKEN she is now responsible at HEINEKEN Global for growing the non alcoholic beer category as Brand Development Lead of Heineken® 0.0.
With a wealth of experience in product development – in both alcohol and non alcohol category- she now leads a portfolio of H® 0.0 innovation projects; from brief to ideation and consumer validation, finalized concept, supply solution, commercial and marketing plan and eventually global launch.
Prior she worked as Marketing Manager Vrumona, where she learned that the beauty of brand building lies within adding value in the life of people; by changing behaviour towards more healthy choices for her brand’s consumers or by adding value to her own team by being a true connecting people manager.