Serial, multi-award winning entrepreneur and founder of a portfolio of businesses in the FMCG / CPG sector, including marketing and advertising, logistics and fulfilment, print and merchandise production. He has recruited and led high-performing executive teams across several businesses from foundation to multi-million dollar annual revenues and award-winning standing in their respective industries.
In 2019, created and founded now the world’s largest, most widely available and most valuable non-alcoholic spirits company, Lyre’s Spirit Co. Lyre’s products have secured no less than 300 international wine and spirits awards in the first three years of availability and the prestigious non-alcoholic producer of the year in the New York Spirits Competition and a 2021 Spirited Award from the Tales of the Cocktail Foundation.
Mark’s background experience is marketing focused and bridges the client / agency divide, bringing a thorough understanding of marketing strategy development and brand commercialisation for the FMCG / CPG industry.