Morten Toft Bech is an entrepreneur and investor who started Meatless Farm in 2016 to help reduce the world’s dependency on intensively farmed meat. He and his family had struggled to find a meat replacement that the whole family enjoyed and that wasn’t too expensive.
In 2018, the company launched its original fresh mince in UK retailer, Sainsbury’s. It is now one of the UK’s fastest growing plant-based brands, available in over 20 countries all major UK retailers and foodservice partners, including Pret A Manger, YO! Sushi and itsu.