Rui Centeio is Director International Category Development in Eckes-Granini Group GmbH. He and his team are responsible to support local EG organizations to develop & lead fruit juices nectars & drinks category growth by driving a strong Category Vision and solid road to market strategies & POS execution. He is committed to enhance and develop Category management, shopper mkt, commercial capabilities to win together with customers in retail, out-of-home & emerging channels.
He is working in FMCG industry for more than 20 years and throughout is career, he has assumed several roles across Brand Management, Key Account Management , Category Management & trademkt in companies like Grupo Sumol, Nestle Portugal & Spain and Eckes-Granini Iberica.
Rui is passionate about category Management, being a great mix of 2 worlds – Marketing and sales – to support customers to profitably grow their categories with a win-win mindset and delivering the best shopping experience to consumers.