Joined the Pernod Ricard Group in 2013 after 6 years at Johnson & Johnson. Heads up Global Partnerships for Ballantine’s Scotch Whisky and specialises in finding credible ways to bring brands to life in culture. Most notable achievement has been developing Ballantine’s True Music platform from concept, all the way up to being the biggest & longest running brand led platform in global music – celebrating its 10th anniversary in early 2024. Next up, is to build Ballantine’s Gaming platform to the same heights as True Music.
