Willie is a successful clinical trial technology optimist who co-leads the SAFIRA team to improve patient experience one system at a time. He is an award-winning thought leader, recognised by PharmaVoice100, CenterWatch Top 20 Innovator awards, and the eCOA consortium Vice Chair appointment (2011-2013). Willie co-authored the industry-leading ePRO implementation handbook to support a mindful adoption of ePRO in clinical research. Current research activities include the application of AI to eCOA deployment and translations. His work has recently been referenced in FDA Guidelines and ISPOR reports and is instrumental in paving the way for wide adoption and regulatory acceptance of the “bring your own device” modality for eCOA.