Just Drinks presents: The Spirits Strategies Conference 2022

The Waldorf Hilton, London
18th-19th October, 2022

Just Drinks presents: The Spirits Strategies Conference 2022




Join us at this year’s most important event for Spirits brands

The Just Drinks flagship annual event returns for what will be an unmissable opportunity to address the foremost issues facing this dynamic industry. The theme for 2022 is growth strategies in a challenging market. Our industry-leading speakers will share their insights and case studies on how they are growing, how they are dealing with today’s challenges and how they are preparing for the future.

Arena International is celebrating the return of in-person events by hosting this key industry conference in one of London’s most iconic venues – The Waldorf Hilton.

“It’s all about leveraging the power of data, our portfolio of brands and our unique distribution network to offer the right product at the right price at the right time to the right consumer with the right experience for every occasion and in every market.” - Pernod Ricard CEO, Alexandre Ricard



• Consumer preferences and attitudes analysed

• Cost of living challenges on consumer spending

• Latest data on on-trade and off-trade trends

• Retailers’ insights into what’s hot on the shelf

• Identifying and expanding into new markets

• Case studies on core categories: Whiskey, Vodka, Rum and Gin

• What’s new with craft spirits and consumer trends

• The latest developments in low and no alcohol spirits including CBD

• The latest in RTD and advancements in flavourings

• Introducing a new industry association – The Adult No Alcohol Association

• The latest technologies and innovations – demonstrating how growth and efficiencies can be achieved


Delegates will consist of the leading brands specialising in alcoholic and non-alcoholic beverages. This event has been of great benefit to industry professionals holding important roles within an organisation including: marketing, branding, sales, digital campaigns, product development, logistics, innovation and strategy.



Why attend?

  • Hear the latest updates and case studies from industry experts

  • Meet with the top industry professionals

  • Come together with peers to create lasting connections


To enquire about sponsorship opportunities for the conference, please contact:

Valentin Gerasimuk

Head of Sponsorship
T: +44 (0)207 936 6794
E: Valentin.Gerasimuk@arena-international.com


The Spirits Strategies programme is written in collaboration with industry, if you have a case study, idea or just a comment, please contact:

Alfred Mani
Senior Conference Producer
Arena International Events Group
T: +44 (0)20 4540 7582 M: +44 (0)790 857 4062
E: alfred.mani@arena-international.com