Spirits Strategies & Innovation 2021: Virtual Conference
Virtual Event
19th October 2021
Spirits Strategies & Innovation 2021: Virtual Conference
DAY 1|29th October 2020
Stream A
Stream B
8:50 am Welcome address
Olly Wehring
Editor
Just Drinks
9:00 am Keynote Interview: Berry Bros & Rudd Case Study – Award Winning No3 Gin Relaunch
- 10 years on, divulging BBR’s reasons for relaunch the No3 Gin in an ever changing category
- Focusing the campaign around innovation and how the use of language achieved winning results
- Showcasing adaptations to packaging whilst maintaining premium placement
- Sharing the awards won for marketing and how the refreshed product was received by consumers
Johnny Roberts
Managing Director - Brands
Berry Bros & Rudd
9:30 am Change in a crisis - pivoting your business in the times of Covid
Kathy Caton
Founder
The Brighton Gin
10:00 am How Draught & Digital redesign the AFH spirits Business
10:30 am Coffee break | Visit the virtual exhibition hall
10:40 am Panel discussion The Low & No Debate
- Arguing the difference between low and no alcohol drinker reasons & occasions
- Debating the reasons a health-conscious consumer would choose to drink
- Incorporating the COVID-19 impact to determine whether more consumers are choosing healthy alternatives
- Discussing the need to clearly identify, segment and communicate the benefits and differences of Low and No beverages
- Presenting growth across the Low & No categories to predict future category size
Ellie Webb
Founder
Caleño
Paul Mathew
Founder
Everleaf drinks
Tatiana Mercer
Co-Founder
Three Spirit
Erika Ollen
Founder
Gnista Spirits
11:10 am Unleashing glass packaging customization & late-stage differentiation
- Changing consumer trends are forcing brands to be more agile and offer personalized packaging experiences
- As a result, packaging suppliers need to adopt their processes to offer highly differentiated packaging and personalization at low volumes and with shorter lead times
- Enabled by digital printing, O-I : EXPRESSIONS enables brands to create highly personalised and customised glass packaging at flexible volume, industrial speeds, and with an unprecedented range of colour and design possibilities… turning glass bottles into canvases
Melianthe Leeman
Global Innovation Platform Director
O-I
11:40 am Pernod Ricard Interview: Building Brands in The On-Trade
- Reviewing on-trade successes over the past 12 months to highlight changing consumer expecations
- Reflecting on the challenges faced during the COVID-19 pandemic to understand the support Pernod Ricard provided to businesses
- Understanding the geographical make-up of Pernod Ricard’s distribution to ascertain growth and contraction areas
Niall Gately
Global On-Trade & Portfolio Visibility Director
Pernod Ricard
12:20 pm Panel Discussion: European Glass Packaging and Spirits Manufacturers Blending Forces for a Sustainable Future
Michael Delle Selve
Senior Communications Manager
Feve The European Container Glass Federation
Ulrich Adam
Director General of Spirits Europe
Lisa Rose
Head of EU Affairs
Diageo
Jose Ramón Fernandez Barrero
Director European Affairs
Pernod Ricard
12:50 pm Lunch break | Visit the virtual exhibition hall
1:00 pm Q&A: Market Drivers & Adapting Channel Mix
- Defining the market into drinking occasions to determine key out of category competitors for your brand
- Reflecting on methods used to drive brand loyalty from millennial and generation Z drinkers
- Assessing product placement opportunities to attract new drinkers
Frank Lampen
CEO and Co-Founder
Distill Ventures
1:30 pm Influencing Spirit Flavors Through Microorganisms
Robert Fotheringham
Senior Technical Manager
Lallemand Biofuels and Distilled Spirits
2:00 pm Live Interview Designing Disaster Recovery & Business Resilience Strategy
- Reflecting on key events which have impacted Masons Yorkshire Gin to determine how the business coped
- Defining the impact of COVID-19 on production, marketing & distribution to understand how the business operated
- Discussing strategy & processes put in place to build in resilience in the case of future disastrous events
- Where are we now: Sharing an overview of Masons Yorkshire Gin position in the market and aspirations
Karl Mason
Managing Director
Mason's Gin
2:30 pm Smart and interactive NFC labels: The powerful solution to secure supply chains, protect products and interact with consumers
Jonas Frauendorf
Project Manager Digital Services
LEONHARD KURZ Stiftung & Co. KG
3:00 pm Q&A: Exploring the rising popularity of rum: The next craft movement?
Alex Wolpert
Founder
East London Liquor Company
3:30 pm Chairs closing remarks
9:30 am Moving cocktail hour from the bar to your home during lockdown
- Adapting to changing consumer behaviours in the post-Covid era
- Innovating the at-home cocktail experience
Corrine Hopwood
Founder
The Maverick Bar Company
10:00 am Reserved for Tapi
10:30 am Coffee break | Visit the virtual exhibition hall
10:40 am Case study Bodega Bay Case Study - Hard Seltzers
- Introducing the formulation of Hard Seltzer beverages to identify their place in the market
- Highlighting key International growth to predict their impact on the European market
- Divulging regulatory differences in the US to determine its categorization as a beer as opposed to a spirit mix
- Incorporating taste test feedback to understand where consumers place this in the current market environment
Charlie Markland
Founder & Managing Director
Bodega Bay
11:10 am What opportunities exist in the post covid world for the spirits category?
James Street
Marketing Director EMEA sweet and beverage
Sensient
Lewis Jones
Global Technical Manager
Sensient Flavors EMEA
11:40 am GlobalData’s Take on Where the industry will be in 10 years’ time?
- Reviewing the past 10 years of Spirits innovation to determine overarching themes from the past decade
- Sharing the decade’s most successful product launches to demonstrate a blurring of category lines
- Determining current and future consumer driven trends to predict the sector’s next ‘golden goose’
- Demonstrating category change through industry & consumer research sharing consumption trend change
Philip Coverdale
Head of Consulting
GlobalData Consumer
SPONSORSHIP OPPORTUNITIES
Are you a solution provider to the spirits industry? Do you want to meet the leading industry leaders under one roof? If so, to enquire about sponsorship opportunities for the conference, please contact:
Valentin Gerasimuk
Head of Business Development, Consumer Events
T: +44 (0) 207 936 6794
E: valentin.gerasimuk@arena-international.com
SPEAKER OPPORTUNITIES
If you have any unique case studies or topics you would like to see covered on the agenda please contact the program director below:
Kim Palfrey
E: kim.palfrey@arena-international.com