Spirits Strategies & Innovation Congress 2019
Millennium Gloucester Hotel London
29th-30th October, 2019
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Spirits Strategies & Innovation Congress 2019
29th- 30th October 2019, London
Arena International would like to thank all those who were involved with the 5th edition of the Spirits Strategies Congress. The event was another great success and we will return next year on the 29th and 30st of October in London.
Following last year’s event, the 2018 edition has continued to support the spirits industry in combining strategies with innovation, giving the industry a holistic overview of key areas of growth in the coming years. Key themes of the event included future trends, premiumisation, the craft movement, the relationship between off-trade and on-trade, distribution and the role retailers are playing for the commercialisation of spirits throughout a range of engaging sessions such as on-stage interviews, live debates and innovation spotlights.
WHAT TO EXPECT FOR 2019
We are really excited to announce that represented on this year’s program include some of the most foremost and innovative spirits manufacturers, featuring new case studies and interactive sessions to keep helping the industry embrace innovation, win market share and reach new consumers.
150+
ATTENDEES TO MEET EACH YEAR
20+
EXHIBITORS TO MEET EACH YEAR
25+
KEYNOTE PRESENTERS
ATTENDEES AT DIRECTOR + LEVEL%
65
Why Attend
NETWORK
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This is an exceptional networking opportunity for industry accelerators. Meet industry C-Suite and Director level executives to make valuable connection at this annual thought leadership platform.
LEARN
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Join like-minded peers to learn new perspectives and case studies through presentation, panel discussions, interactive round tables and workshops.
ACTION
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The conference discusses the vital connections between process, tools and techniques to manage change. Update your knowledge to create new strategies enabling you to enact change.

Yossi Meshulam
CEO,Ripples
Biography:
Session Details: Beverage - Top Media by Ripples 29-10-2019, 5:45 pm View In Agenda

Cesare Vandini
Managing Director BU Northern, Central, Eastern Europe,Gruppo Campari
Biography:
Session Details: Younger consumers transforming the premium alcohol industry 29-10-2019, 5:15 pm View In Agenda

Guy Lawrence
UK CEO and Region Vice President Latin America,Mast-Jägermeister
Biography: Guy Lawrence is responsible for running the UK Jagermeister business as CEO of MJUK Ltd, and is also their Regional Vice President of Latin America. He is an acting council member of the Portman Group, and The Spirits Council (WSTA. He is also Chairman of a super-premium Colombian rum brand called La Hechicera. Guy previously worked at Russian Standard Vodka as European Managing Director with responsibility for business leadership through the region including the UK, doubling the size of the business in the UK in 2 years. He has held a number of senior management roles within and outside the drinks industry, which has included working on 20+ M+A initiatives. This included 16 years with Bacardi in various UK and international sales and marketing positions, rising to the position of Global Brand Director.
Session Details: How drinks companies are investing in new brands and start-ups 29-10-2019, 12:30 pm View In Agenda

BJ Cunningham
Branding Specialist,The SignatureGlass Company of Paşabahçe
Biography: BJ Cunningham is a serial Entrepreneur and ‘Brand Guru’. He famously created DEATH™ Cigarettes, where his Enlightened Tobacco Company PLC culminated after five years in a spectacular tax arbitrage scheme, threatening to overturn the tobacco industry and truly open up Europe for the consumer. His verve and irreverent reputation led him on to establish an Integrated Brand Marketing agency built upon his experience in business and brand building and the philosophy of ‘Corporate Religion’, an international business best seller that he co-authored. Having sold the Agency is now a Visiting Professor at Brighton University, a member of the Super Brands Council and is a Board Level Brand Marketing Consultant to global brands including McDonalds, Microsoft and Turkish Glass producing giant Sisecam and he applies his left-field thinking with other companies such as Diageo, Bowers & Wilkins and The SignatureGlass Company of Pasabahce. Concurrently, he established and owns the luxury designer Women’s shoe brand Georgina Goodman, the bamboo cotton SocksoSimple brand and he travels internationally as a highly acclaimed key note speaker.
Session Details: The Perfect Serve 29-10-2019, 9:30 am View In Agenda

George Frost
Founder,The Duppy Share Caribbean Rum
Biography:
Session Details: On-Tap Cocktails, Losing The Theatre of Dispense 29-10-2019, 10:00 am View In Agenda

Melanie Felgate
Project Manager, Consumer Consulting,GlobalData
Biography:
Session Details: Decoding the Future, Understanding Global Health Trends to Best Align with New Product Innovation 29-10-2019, 8:30 am View In Agenda

James Morgan
Business Development ,Nine Elms
Biography:
Session Details: Live Panel Discussion: How Are Low and No Alcoholic Spirits Shifting Spirit Industry Standards 30-10-2019, 9:30 am View In Agenda

Morten Sørensen
Founder and CEO,GinISH
Biography:
Session Details: Live Panel Discussion: How Are Low and No Alcoholic Spirits Shifting Spirit Industry Standards 30-10-2019, 9:30 am View In Agenda

Nicholas S. Pullen
Co-Founder,Top Beverages
Biography:
Session Details: Case Study: Launching Cannabis Infused Spirits Into The Global Market 29-10-2019, 11:30 am View In Agenda

Caitriona Murphy
Global Innovation Brand Manager,The Absolut Company, Pernod Ricard
Biography:
Session Details: What’s The Next Big Move? Discussing Predicted Future Trends 29-10-2019, 4:45 pm View In Agenda

Shilen Patel
Co-Founder and Non-Alc Lead,Distill Ventures
Biography:
After leading a team at Guinness that turned around 20 years of brand decline, and over 10 years consulting in which he helped dozens of founders realise their potential, Shilen started Distill Ventures with his Co-founder, Frank Lampen, in 2013.
As the world’s first drinks accelerator, the company helps entrepreneurs scale their business in three ways: providing cash investment, mentoring partners to help them become better business leaders, and tapping into an extensive and experienced network of drinks experts. While Distill Ventures’ approach is unique to each entrepreneur, the goal is always to give founders the tools to make better decisions and fewer mistakes while allowing them to remain fully in control of their business. To date, Distill Ventures has committed in excess of £60 million to more than 15 founder-led drinks brands around the world.
Shilen’s passions lie in providing start-up entrepreneurs with the guidance and expertise to launch into markets disruptively, and developing the non-alc drinks category. Distill Ventures has played a pivotal role in the acceleration of leading non-alc spirit, Seedlip, and Shilen cites his career highlight as meeting Ben Branson back in 2014, after which he helped turn Seedlip into what it is today, while creating an entirely new drinks category.
Session Details: Onstage Interview With Distill Ventures 29-10-2019, 2:15 pm View In Agenda

Danny Mena
Owner,Mezcales de Leyenda
Biography:
Session Details: Journeying towards Authenticity to Build Brand Traction: The Mezcales Story 29-10-2019, 3:15 pm View In Agenda

Jeremy Lindley
Global Design Director,Diageo
Biography:
Session Details: Keynote: Toilet Roll Holders & Spark Erosion Micron Size – Why Detail Is Important As Strategy? 30-10-2019, 3:30 pm View In Agenda

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Melianthe Leeman
Global Innovation Platform Director,O-I

Rose Cottingham
Senior Innovation Manager,Fever Tree
Biography:
Session Details: Fever-Tree: Staying ahead of the Curve 30-10-2019, 2:30 pm View In Agenda

John McDonnell
Managing Director International,Tito’s Handmade Vodka
Biography:
Session Details: “High Touch” Strategy in a “High Tech” World 29-10-2019, 2:45 pm View In Agenda

Geoff Watts
Managing Director,Cellar Trends
Biography:
Session Details: Closing Keynote, On Stage Interview: Choosing the Right Partnership or Distributor 30-10-2019, 4:00 pm View In Agenda

Florent Beuchet
Owner,Compagnie des Indes
Biography:
Session Details: Closing Keynote, On Stage Interview: Choosing the Right Partnership or Distributor 30-10-2019, 4:00 pm View In Agenda

Christopher Gabel
Managing Director,Goetz + Müller GmbH
Biography:
Session Details: Live session: A full-service-concept for a campaign with individualised labels 29-10-2019, 11:00 am View In Agenda

Domenico Liberati
Group Chief Product Officer,Tapì Group
Biography:
Session Details: The 3 Rs – Reduce, Reuse and Recycle – in the beverage packaging industry: applications, strategies and myths 29-10-2019, 12:00 pm View In Agenda

Thomas Kränzlein
Flavorist and Master Distiller,Symrise AG
Biography:
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- Working as Master Distiller for 12 years and as Flavourist for 10 years
- Technical lead for international key accounts of Symrise
- Responsible for application and flavour creation for best-in-class beverage solutions
- Working experience as Project Manager & Product Manager for 10 years
- Coming from metal processing industry to flavour industry in 2018
- Working as a Segment Manager for Alcoholic Beverages with commercial responsibility for the following regions: Southern & Eastern Europe, Middle East and Africa and also some key accounts
Session Details: Molecular Spirits 29-10-2019, 1:00 pm View In Agenda

Benjamin Kern
Segment Manager Alcoholic Beverages,Symrise AG

Anne-Hélène Delage
Digital Transformation Manager,Les Bouchages Delage
Biography:
Session Details: Speaker Hosted Roundtables 30-10-2019, 11:00 am View In Agenda

Jean-Baptiste Delage
Export Sales Manager,Les Bouchages Delage
Biography:
Session Details: Speaker Hosted Roundtables 30-10-2019, 11:00 am View In Agenda

Jonathan Peacock
Customer Development, Strategy and Planning Director,Pernod Ricard
Biography:
Session Details: “Has Gin Reached Its Peak” 29-10-2019, 9:00 am Speaker Hosted Roundtables 30-10-2019, 11:00 am View In Agenda

Enrique Molina
Commercial Director,Maxim
Biography:
Session Details: Live panel: The perspective of consumers, customers and companies and provide a truly multi-cultural perspective across Spain, Finland, UK and wider Europe 30-10-2019, 9:00 am View In Agenda

Dave McCarthy
Managing Director,Drinks Advisor
Biography:
Session Details: Live panel: The perspective of consumers, customers and companies and provide a truly multi-cultural perspective across Spain, Finland, UK and wider Europe 30-10-2019, 9:00 am View In Agenda

Alex Oldroyd
Board Member,Brockmans producers
Biography:
Session Details: Live panel: The perspective of consumers, customers and companies and provide a truly multi-cultural perspective across Spain, Finland, UK and wider Europe 30-10-2019, 9:00 am View In Agenda

Seamus Holohan
CEO & Founder,Helsinki Distilling Company
Biography:
Session Details: Live panel: The perspective of consumers, customers and companies and provide a truly multi-cultural perspective across Spain, Finland, UK and wider Europe 30-10-2019, 9:00 am View In Agenda













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SPONSORSHIP OPPORTUNITIES
If you have a service or product you would like to showcase, please contact:
Valentin Gerasimuk
Head of Business Development – Consumer
E-mail: Valentin.Gerasimuk@arena-international.com
Telephone: +44 (0)207 936 6794
SPEAKER OPPORTUNITIES
If you have any unique case studies or topics you would like to see covered on the agenda please contact:
David Jones
Programme Manager
E-mail: David.Jones@arena-international.com
Telephone: +44 (0)207 936 6645