1st January, 1970


Aruba is the global leader in secure, intelligent edge-to-cloud networking solutions with the industry’s first AI-powered platform designed to unify, automate and protect the Edge. Aruba partners with hospitality organizations to enable frictionless and highly engaged guest, staff and workplace experiences that will drive recovery, loyalty and revenue. We have been investing heavily in the hospitality industry to assist moving to new business models and technology strategies, proven to accelerate global growth objectives. Aligning to cloud-enabled services architecture, incredible innovation and new product development and establishing key industry partnerships to further align to our customer’s digital transformation initiatives. We recognize the network infrastructure, security services and cloud enablement can unlock layers of business value in other enterprise investments such as other cloud services, guest identity, workforce identity, the digital marketing platform, analytics solutions, machine learning and more.

Our solution architecture is to deliver, execute and innovate, regardless of where you are in your next gen Guest and Staff services strategy and development. And allow hoteliers to leverage digital transformation, cloud & edge platform enabled services, new cost effective workload processing, including rich analytics, AI, and ML.

See Aruba Hospitality Networking Solutions –


Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the

If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:

Paul Adams
+44 (0)20 7936 6948

Speaker opportunities

We identify and invite individuals we believe to be the best speakers in the market, if you think you can make a difference to the quality of our events please contact:

Chloe Roberts
T: +44 (0)207 936 6822