Black Swan

1st January, 1970

Black Swan

In a world turbo-charged by social media, the old world of consumer research no longer fits. Where there was questions, surveys and focus groups, there’s now big data, algorithms and machine learning. For some, it’s unknown territory. For us, it’s unprecedented possibilities.

At Black Swan Data we combine millions of real-time social data conversations with AI, data science and consumer insight expertise to predict emerging trends and shifts in consumer attitude ahead of the market. We call it Social Prediction and it enables companies like PepsiCo, Colgate and P&G to build faster, forward-looking marketing and innovation pipelines.

To find out how more please visit


Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the

If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:

Paul Adams
+44 (0)20 7936 6948

Speaker opportunities

We identify and invite individuals we believe to be the best speakers in the market, if you think you can make a difference to the quality of our events please contact:

Chloe Roberts
T: +44 (0)207 936 6822