1st January, 1970


Millions have been invested into brand awareness, standing out, fitting legal aspects on artwork and preserving brand identities in different countries or regions.

After an SKU artwork has been designed, it might stay the same for a vast amount of time.
By embedding the IVM in the artwork, MagnaVersum can determine which SKU is being scanned with the branded smart-device app to reveal SKU-based content in augmented reality (AR). AR brings packaging to life, giving end-users new brand experiences, extra product information and interactive content. After the IVM is scanned, all the linked information becomes accessible.

The IVM works with patented technology from Digimarc or any other marking technology and has multifunctional

 – recognition by cash register (GS1 barcode upgrade)
 – recognition by smart device (SKU AR activation)
 – version control (with high-speed cameras)
 – next-generation on-pack,
 – B2B authentication (anti-counterfeiting solution)
 – visual allergen information (via in-app profile)


Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the

If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:

Paul Adams
+44 (0)20 7936 6948

Speaker opportunities

We identify and invite individuals we believe to be the best speakers in the market, if you think you can make a difference to the quality of our events please contact:

Chloe Roberts
T: +44 (0)207 936 6822