Relative Insight

1st January, 1970

Relative Insight

Born out of a 10-year research project with Lancaster University’s linguistic and cyber security departments, Relative Insight originally designed its technology to support law enforcement agencies identify paedophiles masquerading as children online.

Today, we apply the same methods of language comparison to uncover crucial and unexpected differences in the way people talk. This then helps organisations inform new strategies to interact and communicate more effectively with their audiences.

Our platform analyses data from any language asset to give transformative consumer insights, and our technology can change everything that a brand, organisation or agency think they know about their users.

Most organisations have considerable language data assets at their disposal – including surveys, reviews, CRM and social media content, which we can analyse to reveal nuances and trends that won’t have been considered before. These hitherto unnoticed nuances are the game-changers.

Encouraging clients to realise the potential, and then gain significant business value from the language data they have access to is at the core of what we do.

Whilst we remain true to our academic roots with HQ in Lancaster, we have an office in London, and then as part of a major investment programme, Relative Insight will expand into New York in early 2020.


Arena’s business-to-business events offer a myriad of opportunities for sponsors and exhibitors to drive their businesses forward.
Our sponsorship packages help companies educate ther target market on key industry issues and spread brand awareness throughout the

If you want to discuss how we can help you generate leads and add-value to your corporate and brand image please contact:

Paul Adams
+44 (0)20 7936 6948

Speaker opportunities

We identify and invite individuals we believe to be the best speakers in the market, if you think you can make a difference to the quality of our events please contact:

Chloe Roberts
T: +44 (0)207 936 6822