The Brand Protection Professional
The Brand Protection Professional: A Practitioner’s Journal (BPP) is the only quarterly resource dedicated to reporting on brand protection issues, research, and professional information for in-house brand protection practitioners. The BPP aims to advance brand protection through the establishment of an accessible, comprehensive forum containing the essential information for the brand protection community. Each issue of the BPP contains both practitioner and academic contributions, such as on how to work with law enforcement, organizing and managing brand protection programs, and evolving strategies for brand protection. Regular features include Legislative Update, What to Watch / In the Headlines, Professional Pointers, and A View from the Field. The BPP is a collaboration of the Michigan State University Center for Anti-Counterfeiting and Product Protection with UL, and welcomes contributions from brand protection professionals and academic researchers. For more information, including how to subscribe for free or to contribute to our journal, see http://a-capp.msu.edu/content/bpp/.
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